Confident Selling: Sell in a way that works for YOU and YOUR business

Design and implement your full sales system:

  • Proven sales principles and strategies

  • Practical tools, templates, workbooks and resources to help you implement as you learn

This programme is already transforming sales results for our first participants, and the wins keep coming.


What’s included

Weekly training
A new on-demand training each week, with accompanying tools, resources and templates to help you implement quickly. Clear, actionable advice and proven strategies you can use right away.

Weekly Group Coaching sessions
Got questions? I’ve got answers. These group sessions give you the chance to ask questions and get personalised feedback so you can keep moving forward with confidence.

Lifetime access
All content, tools, and resources are yours to keep. Revisit them whenever you need.


The module breakdown

Bonus Module: Quick cash wins – We start by finding your money (it’s probably hiding!).

Bonus Module: What to sell – How to structure your offers so they connect deeply with your audience and sell.

Module 1: The foundation – rethink everything – Sales that feel good (finally!).

Module 2: Building your vision – From fuzzy ideas to focused goals that fuel action.

Module 3: Connecting with your people – Stop guessing, start talking to real buyers.

Module 4: Effortless lead generation – Fill your pipeline without burning out or selling your soul.

Module 5: Making offers – Make the sale with confidence (no scripts needed).

Module 6: Excellence & exponential growth – Turn happy clients into repeat business and effortless referrals.

Module 7: Your Sales First rhythm – Make consistent sales your new normal with campaigns, trust events and daily sales activity.

The Sales Toolkit – Your not-so-secret weapon: scripts, trackers, templates and resources to make implementation easy.

Bonus Masterclass: Sales Copywriting with Georgina Nestor – Learn how to write compelling copy that connects and converts, in your own voice.


Bonuses Included for All Buyers

✔ Sales Copywriting Masterclass with Georgina Nestor (Value £47) 

Training led by globally recognised sales copywriter, conversion queen and best-selling author, Georgina Nestor. Get clear on your compelling message, and learn the secrets to crafting compelling copy and content that converts browsers into buyers. Georgina will teach you how to dramatically boost your conversion rates and effectively scale your sales efforts.  

✔ Instant Access to Kickstart Your Sales Bonus Module 

Quick wins module available instantly when you sign up, to help get your sales off to a flying start.

✔ Instant Access to Offers That Sell Module 

Offers that Sell module available instantly when you sign up, where I cover my My 8 P's High Converting Offer Framework


What past participants are saying

I feel definitely more comfortable and confident with sales — you’ve helped me shift from thinking sales was hustling people to knowing it's about serving people.

I finally feel like I know what I’m doing when it comes to sales. It’s a game changer.

I couldn’t believe how easy it could be to have conversations that actually turn into opportunities.

I’ve been saying for years that I wanted to double my memberships, but I never had a system. Now I feel like I do — and I can actually see it happening.

I couldn’t have done this without you. I actually asked for the sale — and the world didn’t end.

Client Feedback:

I knew I needed support with sales but I had no idea just how much until I started Confident Selling! I sell B2B as a consultant and don't use much social media, don't do launches etc. so I wasn't sure if the course would be as relevant to me. I'm very happy to say that I'm confident that I gained as much value from the course as others with a different business model. It has provided so much clarity and structure and I'm now much more confident about the future of my business. Confident Selling is absolutely packed with value, not just for sales but also for sound business strategy. Do yourself and your business a favour and just sign up!

Diana Gormley

Confident Selling has been a total game-changer for me. For the first time, I'm putting sales first - and it actually feels good. Anna’s approach is everything I hoped for: zero pushiness, just real, human connection. She doesn’t just teach a new way to sell - she lives it. Before this, “sales” made me cringe. Now I want to sell like Anna. Her scripts gave me the words I didn’t know I needed, and I finally feel like I’m reaching out in a way that serves people and builds real relationships. My biggest takeaway is that conversations are everything. I’ve started using Anna’s leads tracker (daily!) and it’s become my go-to tool to keep moving forward. I know I’ve got a system now - and the confidence to use it. And to top it all, Anna is so much fun to hang out with - the whole experience is totally joyful. I’m so glad I said yes.

Julie Begbie

From the moment I first heard Anna speak about sales I knew I wanted to work with her. I first joined her membership, then Momentum and am now in her Mastermind. At each support level I have made my investment back in less than 2 months. Since joining the mastermind my turnover each month has got bigger and better - Feb 4k, March 8k and April 15k. I've just recently launched again which ended up being a 47k launch. One year into this new business and will definitely hit 6 figures in the next few months! Anna's support, wisdom and generosity are second to none. Knowing I have her in my corner when it comes to my sales strategy gives me the confidence to put myself out there and make my business a success.

Emma Rowland

Anna has opened my eyes to the inside track on sales! I wasn’t afraid of selling, but I didn’t quite know how to do it, when, how often, or how to actually structure or schedule it. I now know exactly what to do, when, and how to do it, and it’s really very easy. The best thing is, when I first followed her step by step instructions, I made ten (ten!) sales in one week, and now, despite all the other enticing offers out there to learn about sales, I’ve stuck with her method, as it makes sense, and it works.

Anne Cheshire

This has been the missing link for me.

I’ve realised there’s so much potential just by spotting the gaps.

Today’s prompt made me ask for the sale—and the world didn’t end.

Having the leads tracker means if cash flow feels tight, I’ve got a plan there.

I couldn’t have done this without you.

I couldn’t believe how easy it could be.

It feels more professional than I felt before.

Genuinely, I feel confident I’ve now got the tools and systems to double my membership.

I wouldn’t have been comfortable doing voice notes a few months ago, but now the results are amazing.

I don’t think I would have had the confidence to do that before.

Confident Selling & Bonuses - 12 monthly payments of £79.50 + VAT

Your payment information will be stored on a secure server for future purchases

Terms and Conditions

These terms and conditions govern your use of our website, annapayne.online (‘the Website’), and any services, programmes, resources, or content provided by Anna Payne Consulting (‘we’, ‘us’, or ‘our’). By accessing this Website or purchasing from us, you agree to be bound by these terms. If you do not accept these terms, you should not use the Website.

1. Who we are

Anna Payne Consulting is based in Scotland, UK. We work with clients across the UK and internationally.

2. Eligibility

You must be at least 18 years old to use this Website or access our services.

3. Use of the Website

You agree to use this Website lawfully and not to:

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We may remove access to any part of the Website or services at our discretion.

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When you purchase a course or download a resource, you receive a non-exclusive, non-transferable licence for personal or internal business use only. You may not reproduce, share, resell, or distribute materials to others.

5. Programmes, services, and digital products

We provide online courses, coaching, memberships, templates, and other services. All materials are for educational purposes and are not a substitute for professional, legal, or financial advice.

By purchasing, you acknowledge:

  • Results vary depending on your effort, context, and actions
  • We do not guarantee any specific financial or business outcome
  • Testimonials or examples are illustrative only, not promises of results

6. Payment, refunds, and cancellation

All prices are in GBP and exclude VAT unless stated otherwise. Payments are processed via third parties (e.g. Stripe), and we do not store your payment details.

If you choose a payment plan, you are entering into a legally binding agreement to pay the full fee per the agreed schedule. A payment plan is not a subscription and cannot be cancelled early, regardless of your level of access or attendance.

By purchasing, you confirm that all payment plans represent a full and final financial commitment. The flexibility is about timing of payments, not the ability to exit early.

6.1 Missed or failed payments

If a payment fails, the system will automatically retry. You will be notified and asked to update your payment details promptly. If payment is not received within 7 days, access to course materials, calls, or community areas may be paused until your account is updated.

If non-payment continues, the full remaining balance becomes immediately due. We reserve the right to use external recovery agents or legal processes to recover unpaid amounts and any costs incurred. We may also refuse you access to future programmes or services.

6.2 Completion of payment plans

Access to lifetime materials, bonuses, or certification (where applicable) depends on all payments being made. If the payment plan is incomplete, we may withhold access, withdraw bonuses, or revoke certification until full payment is received.

6.3 Refunds and digital content

All programmes and courses are delivered digitally. Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, you may have a statutory 14-day cancellation right. However, by purchasing and accessing content (including logging in, streaming, downloading, or entering a portal), you expressly consent to immediate access and waive the 14-day right.

Once access is granted or materials delivered, no refunds or cancellations are permitted.

If you have not accessed or downloaded anything within 14 days, you may request a refund in writing to [email protected]. Refunds will not be granted after that period or once access has begun.

Refunds are not valid for change of mind, non-attendance, or subjective dissatisfaction.

6.4 Memberships and subscriptions

For rolling memberships (e.g. Connections & Growth, Sales Momentum Club), cancellation must be done via your account in the member portal, before your next billing date.

Cancellations by email, message, text, or verbal instruction are not valid and won’t be processed. Payments continue until cancellation is done correctly in your account.

Once cancelled, access ends immediately or at the end of your billing period. No partial or retrospective refunds are given.

Access to member areas, community calls, and resources will cease upon cancellation.

7. Community conduct

We strive for respectful, supportive environments in all programmes and communities. We reserve the right to remove access without refund if participants act disruptively, disrespectfully, or breach group confidentiality.

8. Service changes and availability

We may amend, update, or discontinue any programme or resource. If significant changes affect your access, we will give reasonable notice and offer equivalent value or substitute content.

We make reasonable efforts to ensure reliable access but cannot guarantee uninterrupted service (due to internet issues, third-party downtime, maintenance, etc.). We won’t be liable for outages beyond our control.

9. Force majeure

We’re not liable for failing obligations due to events beyond our control (illness, technical outages, platform issues, or governmental action).

10. Testimonials and earnings

Testimonials reflect past clients’ experiences, not guarantees. Examples of earnings or business growth are for illustration and do not guarantee your results.

11. Affiliate links and recommendations

From time to time, we share affiliate links to tools or services we use. We may earn a commission if you purchase through those links, at no extra cost to you. Always do your own due diligence before buying.

12. Limitation of liability

To the fullest extent permitted by law, we are not liable for direct, indirect, incidental, or consequential loss or damage arising from your use of our site, services, or decisions based on our materials. All materials are provided “as is.” You are responsible for your own actions and outcomes.

13. Data protection and privacy

Your use of this Website is also governed by our Privacy Policy and Cookie Policy, which explain how we collect and protect your data under UK GDPR.

14. Communications and cancellations

All official communication (billing, cancellations, support) must be via [email protected] or through your member account. Messages via social media, text, or personal accounts are not valid for service requests or cancellation.

15. Jurisdiction

These terms are governed by and construed in accordance with the laws of Scotland and/or England and Wales, depending on the location of the customer or legal process. Any disputes shall be subject to the exclusive jurisdiction of the courts of Scotland or England and Wales, as determined by Anna Payne Consulting.

Nothing in these terms affects your statutory rights under UK law, where applicable.

16. Changes to these terms

We may update these terms from time to time. Any material changes will be posted on this page. Continued use of the Website or our services after such updates constitutes acceptance of the revised terms.

17. Contact

If you have any questions about these terms, please contact:
📧 [email protected]

🔑 Add Momentum Mastermind to your order

You’ve just secured your place in Confident Selling which gives you the full sales system and my support as we go through the learning.

Now, imagine what happens when you don’t just learn the system, but you also have me and a small group walking alongside you for a full 6 months as you implement it.

That’s exactly what you’ll get inside Momentum Mastermind:

  • In-person day (connection, strategy, space to focus)
  • One-to-one support with me to keep you on track
  • 3 x monthly group calls for coaching, Q&A, and peer input
  • Weekly accountability and action focus
  • A small, supportive group of entrepreneurs who are serious about sales growth
  • We start 4th September

✨ Your Offer:

  • Join today for £195 + VAT x 6 months (normally £300 + VAT per month)
  • That’s a saving of over £600 across the mastermind


This is exclusively available if you add Momentum alongside your Confident Selling enrolment.

Tick the box to step into Momentum now and implement everything you’re learning with full support.