Absolutely! Whether you're just starting or looking to scale, the programme is designed to meet you where you are. The strategies I teach are foundational, meaning they’re just as applicable to new businesses as they are to established ones. You’ll learn how to build your strong sales system from the ground up, giving you the confidence and clarity you need to start off on the right foot and bring in clients and sales from the start.

Yes, definitely. The programme is built on principles that apply whether you’re brand new, or an established, experienced business that wants to brig some certainty and process to your sales. It’s about sales strategies that will take your results and business to the next level.

All sessions in this programme are conducted live. This allows for real-time interaction and personalised feedback, helping you to better understand and apply the sales strategies being taught. There is also weekly support with Q&A and Implementation sessions. 

Don’t worry! All live sessions will be recorded and made available to you, so you can watch them at your convenience. You’ll also have access to the community where you can ask questions and get support at any time, so you won’t miss out on the valuable content and discussions.

The programme is designed to be intensive but manageable. You can expect to spend 2-5 hours per week on live sessions, co-working, and implementation activities. Remember, this is about building a strategy that will save you time and stress in the long run, so the time investment now will pay off significantly down the line. The more you put in, the more you will get out. But with lifetime access, you can complete at your own pace an in your own time. 

Results will vary depending on where you’re starting from and how much effort you put in, but many of my clients have seen significant improvements in their sales within just a few days or weeks of implementing these strategies. At times this can be much sooner, with clients making sales within minutes or hours of taking action. 

I’m confident in the value this programme provides and there is a success guarantee which you can see details of further up this page. 

This is the first launch of Sales Confidence and because of that, I’m offering more hands-on support and a lower price than I will in future rounds. It’s my way of saying thank you for being an early adopter and helping to shape the programme with your feedback. After this launch, the price will go up as the programme continues to grow and evolve.

In this first group, you’ll have more direct access to me than in any future version of the programme. This includes weekly live coaching and Q&A sessions, and the community, where I’ll be actively involved in answering your questions and providing feedback. This programme does not contain any one to one unless you buy the additonal support version or qiualify for a one to one bonus, should one be offered. 

Feeling unconfident about sales isn't about you being bad. It's because you've likely only seen sales done the 'wrong' way - pushy, fake, complicated. This course is built for human people like you. We start simple, with small, actionable steps that feel good. You'll build confidence by getting clear on how to sell in a way that fits your values and personality, taking real actions that get real results. It's about selling like yourself, not someone else.

Frankly, a lot of sales training out there is terrible - full of hype, pressure, or just complicated theory that doesn't actually help you do anything. This course is different. It's based on 25+ years of actual experience building successful businesses, not just teaching from afar. We cut through the noise to give you a simple, step-by-step system focussed ONLY on the actions that work for ethical, human businesses. You get a clear roadmap and tools you'll actually use to build sales into your week.

ABS is exactly what keeps you busy without making money! This course helps you end that. Our "Sales First" method isn't about adding more to your plate, but focussing your energy on the few, simple actions that actually bring in clients. We'll help you build a clear, repeatable weekly rhythm that fits into your life - even if it's just one focussed hour a day. It replaces random busywork with strategic actions that deliver results.

Yes! While I give you a clear framework, it's flexible. The core principles of ethical, human sales - understanding people, building trust, talking about your value clearly, and asking for the business - work for any brilliant professional selling services or expertise. It's designed to be tailored to your specific offers, audience, and personality as a coach, consultant, service provider, or course creator.

Don't stress! The course is simple and step-by-step, designed so you can learn at your own pace. You won't "fall behind." You'll get lifetime access to all the videos and materials, so you can work through them whenever it fits your schedule and come back to them anytime you need a refresh. The live calls are recorded, too. It's all about making steady progress that works for your life.

This course is perfect if you're an expert in your field but sales feels tricky, overwhelming, or like something you're avoiding. If you're currently stuck in ABS, winging sales, or don't have a clear system, this is for you. If you already consistently hit your income goals with a predictable pipeline and feel organised and confident about sales, this might be too basic - we focus on building the solid, ethical foundation, not advanced strategies for scaling an already functioning system.

Think about the cost of staying exactly where you are - the hundreds, thousands of pounds left on the table due to avoiding sales, the energy drained by anxiety, the frustration of inconsistent cash flow. This investment is in a foundational skill and a clear system that will empower you to generate income consistently, making it one of the most valuable investments you can make in your business sustainability and growth.

We kick off the week commencing 23rd June, and you’ll receive weekly training drops for 8 weeks. You can watch on demand at a pace that suits you, and all materials (including replays) are yours for life. So even if life gets busy, you won’t miss out.

Absolutely. Everything is delivered online and past students have joined from all over the world. The only in-person element is the optional Edinburgh Mastermind day, which is a bonus, not a core part of the programme.

Yes, enrolment closes at midnight on 22nd June or sooner if all spaces are filled. If you’d like the Edinburgh Mastermind bonus, make sure you sign up by midnight on 17th June.

Because this is a live group programme with immediate access to materials, refunds aren’t offered. But there is a results-based promise, if you complete the work and don’t see traction, you’re invited to repeat the next round free. That’s how confident I am that this works.

If you choose the 3 or 6 month plan, your first payment is taken on sign-up, with the remaining instalments taken monthly on the same date. Everything else: access, bonuses, and support stays exactly the same.

There’s no such thing. This programme is intentionally built for real life. You’ll have lifetime access to all materials, so you can catch up when you’re ready and revisit as often as you like.

You’re not behind, you just haven’t had a method that actually felt right for you. This is designed to meet you exactly where you are and give you the rhythm, tools and mindset shifts to move forward in a way that feels easy.

This isn’t a passive course with hours of fluff. Each module is clear, actionable and designed to be implemented quickly. And with Q&A sessions, live feedback and real-time support, you’ll never be left wondering, “but what about my business?”

This programme helps you build a sustainable, human sales rhythm your way not someone else’s version of consistency. The system will flex to fit your life.

100%. This approach was built for values-led, thoughtful, introverted business owners who want to sell in a way that feels real. No bro tactics, no scripts, no pressure.