DoorsĀ re-open in August...

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Go from ABS (anything but sales) to selling in a way that feels good (for you and for your clients)

Join the waitlist for Confident Selling, the human-first sales method that helps you ditch the doubt and start making consistent, feel-good sales

  • Of course ​​sales feels hard when it's fuelled by guesswork

  • So, here’s the human-first, step-by-step sales system that makes sense and drives real results

  • All of the success, impact and income you want is on the other side of a successful sales strategy - lets get started...Ā 

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If you've ever sat through sales training or watchedĀ gurus telling you to 'just sell every day!', you might be left thinking:Ā Ā 

  • Sales means being pushy or fake.
  • It’s just not for introverted or values-driven people like you.
  • It's incredibly complicated, and some kind of secret art or something to do with funnels.
  • And deep down, you worry you just aren't cut out for it.


Let me tell you the absolute truth: that's not sales. That's bad sales training.
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Honestly, I haven't heard anyone talk about sales the way I do inside Confident Selling.Ā 

People tell me time and again that for the first time, learning sales from me just… makes sense. It feels human. It feels possible. Like, actually possible for them.

See, I’ve taken 25+ years of real-world sales - the kind that builds relationships, delivers results, and makes actual money without needing fake hype or shouting over others - and broken it down into something you won't find anywhere else:

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A wildly simple, step-by-step system built on value first.

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This isn't about trying to force you into a blueprint, a cringey script or turn you into a shouty version of yourself. It's about leveraging your natural strengths - your genuine care for your clients, your expertise, your unique vision - and giving you a method to channel all that brilliance into consistent, reliable income.

It's about cutting through all the industry noise, skipping the strategies that don't deliver, and focussing ONLY on the simple, high-impact actions that move the needle from ABS (Anything But Sales) to 'clients are paying me and I’m fully booked!'

This programmeĀ isn't here to give you more theory to overthink. It's here to give you the specific, feel-good actions, tell you exactly why they work, and show you how to build a rhythm that makes consistent sales your new normal.Ā 

Is Confident Selling the right next step for you?

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Look, this course was built for a very specific kind of brilliant human.Ā 

It’s for you if you’re a coach, a consultant, a service provider, a professional expert, or a course creator - someone incredibly skilled and deeply committed to doing amazing work for your clients.Ā 
But despite your talent, sales still feels like the sticky, confusing, or just plain uncomfortable piece standing between you and the consistent income you deserve.

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This course is for you if:

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  • You get stuck in ABS (Anything But Sales). You know you should be selling, generating leads, following up... but suddenly redesigning your logo (again) or falling down a social media rabbit hole feels way more urgent.
  • You're smart and driven, but still feel overwhelmed when you think about 'doing sales'. You’re unsure what actually works or where to even start, so you do nothing (or worse, flit between fifty different 'strategies').
  • The idea of being 'salesy' or pushy makes you want to hide. You cringe at fake, shallow tactics, and you absolutely refuse to compromise your integrity to make a sale.
  • You want clear, actionable steps, not endless theory. Just tell me what to do, why it matters, and how to make it a natural part of your week.
  • You're open, coachable, and ready to take ownership. You understand that consistent sales require consistent action, and you're ready to build a rhythm that works for your life and values.

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Confident Selling is built for the person who resonates deeply with the Anything But Sales struggle and is searching for a warm, pragmatic, real-world approach that feels utterly human and empowering.

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What you won’t find in Confident Selling:

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If you're purely looking for 'get rich quick' schemes, ā€˜guaranteed’ viral hacks, bro marketing with all the FOMO tactics and fake urgency, or complicated automated funnels, this course probably isn't your jam.

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What you'll build inside Confident Selling

Your system for sales that feel good (and make money)

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We’re going to build a sales system that actually fits your brain, your energy, your business and your personality - and makes you money in a way that feels right.Ā 

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Bonus Kickstart Module: Quick cash wins and sales on demand

Let's make some money early doors! Kickstart your success by finding your opportunities for quick wins and easy sales (yep, it's time to pick your money up off the table)
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Module 1: The foundations of a successful sales strategy - simple, straightforward and strategic

Sales that feel good (finally!)
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Module 2: Building your vision and how to set and smash your sales goals to get there

From fuzzy ideas to focussed goals that fuel action
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Module 3: Audience building and connecting with your people

Stop guessing, start talking to real buyers
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Module 4: Effortless lead generation

Generate a flow of consistent leads, DMs and inquiries coming your way, without burning out or selling your soul
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Module 5: Making offers and closing sales

Make the sale with confidence (no scripts needed!)
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Module 6: Excellence drives exponential growth

Turn happy clients into repeat business and effortless referrals
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Module 7: Your Sales Engine

Making consistent sales your new normal
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Your Sales Toolkit

Your not-so-secret weapon: the Confident Selling toolkit
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Get early access + exclusive bonuses when we next open

'Anna has opened my eyes to the inside track on sales!Ā  I wasn’t afraid of selling, but I didn’t quite know how to do it, when, how often, or how to actually structure or schedule it.Ā  I now know exactly what to do, when, and how to do it, and it’s really very easy.Ā  The best thing is, when I first followed her step by step instructions, I made ten (ten!) sales in one week, and now, despite all the other enticing offers out there to learn about sales, I’ve stuck with her method, as it makes sense, and it works.'

Anne Cheshire

The story behind Confident Selling

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Maybe you've bought sales courses before. Maybe you've devoured free guides or listened to sales and marketing gurus.Ā 

But if thinking about "doing sales" still ties your stomach in knots... if deep down, you worry you're just not cut out for it because you're not naturally loud, pushy, or slick...

...or if you find yourself constantly tweaking your website (again!), obsessing over Instagram Reels, or learning a new software, all while the actual income-generating tasks gather dust...

Then trust me, I get it. Because I used to feel exactly the same way.

Because even after 20 years as a top-performing salesperson - after selling millions in corporate - and then in my first business, where I was selling a brand, I completely fell apart when I had to sell myself.

The moment I stepped into a personal brand in 2021, I had a total crisis of confidence.Ā 

All those years of sales success (20y+ at that time) meant nothing when suddenly it was MY name on the invoice. MY face on the website. MY expertise I had to put a price on.

It took me a good year or two to find my way through it. Twenty years of being brilliant at selling other people's stuff, and I turned into a mess when it came to selling my own.

Turns out, selling yourself hits different. It's more vulnerable. So, I GET IT. Ā 

So - who am I exactly?

Hi, I'm Anna, and I'm probably not who you picture when you think of a sales expert.

  • I'm an introvert.
  • I definitely don't love being the centre of attention.
  • And I have a severe, lifelong allergy to pushy, sleazy, 'bro-marketing' tactics.
  • Honestly, even now, after decades of doing this, I know that asking for the sale can occasionally still feel a tiny bit awkward.

AndĀ here's what 25+ years of entrepreneurship, scaling multiple businesses (hitting six and multi-six figures within their first year!) and selling millions of pounds of services has taught me:

Being great at sales doesn't require you to be an extrovert, leaveĀ your integrity at the door, fake it till you make it, wear a suit, or use cringey scripts.

It requires understanding people, building trust, having integrity, and knowing which specific actions actually move the needle.

I spent years seeing incredibly brilliant, talented business owners - the coaches, the consultants, the service providers, the course creators - the ones who are so good at what they do and genuinely care about their clients - completely stuck. They had brilliant websites, compelling copy, beautiful branding, and potentially great funnels... but the income wasn't consistent.Ā Ā 

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Why?Ā 

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Because they were trapped in ABS (Anything But Sales).Ā 

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Spending hours perfecting their lead magnet design while avoiding the conversations that lead to paid clients. Convinced that marketing was selling, and left disheartened when it didn't translate into cash flow.

They felt overwhelmed, lost, and thought sales was just inherently complex, uncomfortable, or reserved for a different kind of person. And frankly, a lot of the noise out there only made it worse - focussing on hype, fake urgency, and tactics that felt soul-crushing to a values-driven person.

I knew there had to be a better way. Not just a less awful way, but a way that felt genuinely good. A way that leveraged your natural strengths - your expertise, your empathy, your desire to help - and gave you a simple, clear roadmap to consistent income.

So, I distilled everything I learned from building relationships, consistently delivering results, and making serious money without ever needing fake hype or shouting over others. I stripped away the fluff, the complexity, and the strategies nobody should be doing.

What's left is something you truly won't find anywhere else:

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A wildly simple, human-first, step-by-step sales system built entirely on integrity, designed for people just like you.

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It's called Confident Selling. It's grounded in myĀ VALUE Framework and powered by my Sales First Method. It's not about transforming you into someone else or giving you theoretical concepts to overthink. It’s about showing you the specific, feel-good actions to take daily and weekly, explaining exactly why they work from a truly human psychology perspective (why people actually buy!), and giving you the simple tools and rhythm to make consistent sales your new normal.

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If you've felt like you're "just not good at sales", chances are you just haven't been shown how to do it in a way that aligns with who you are and how you work best.

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I'm on a mission to end the ABS cycle and help brilliant business owners like you move past feeling 'not enough' or 'not salesy'. To give you the confidence, clarity, and simple system you need to attract clients, generate consistent income, and build a business you love, fuelled by integrity, not anxiety.

This course is the bridge from feeling stuck in Anything But Sales to celebrating huge business changing wins and, doing it your way.Ā 

Be the first to know when doors reopen

Join the waitlist today: you'll be the first to hear when doors reopen and get early access to bonuses, support, and insider-only extras.

The Confident Selling promise...

If you complete the programme, take consistent action, and still don’t walk away with a clear sales plan andĀ at least one new sale, lead or opportunity created during the process, I’ll invite you to repeat the next round free of charge.Ā Here’s what that means:

  • Attend all the sessions (live or on replay)
  • Complete the exercises and action steps
  • Share your progress inside the group

If you do all of that and still feel like you're not seeing traction, I’ll bring you back for the next round on me.

I’m confident this works. I've seen it again and again. And I want you to be confident in it too.

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Ā More Client Results