The story behind Confident Selling

Maybe you've bought sales courses before. Maybe you've devoured free guides or listened to sales and marketing gurus. 

But if thinking about "doing sales" still ties your stomach in knots... if deep down, you worry you're just not cut out for it because you're not naturally loud, pushy, or slick...

...or if you find yourself constantly tweaking your website (again!), obsessing over Instagram Reels, or learning a new software, all while the actual income-generating tasks gather dust...

Then trust me, I get it. Because I used to feel exactly the same way.

Because even after 20 years as a top-performing salesperson - after selling millions in corporate - and then in my first business, where I was selling a brand, I completely fell apart when I had to sell myself.

The moment I stepped into a personal brand in 2021, I had a total crisis of confidence. 

All those years of sales success (20y+ at that time) meant nothing when suddenly it was MY name on the invoice. MY face on the website. MY expertise I had to put a price on.

It took me a good year or two to find my way through it. Twenty years of being brilliant at selling other people's stuff, and I turned into a mess when it came to selling my own.

Turns out, selling yourself hits different. It's more vulnerable. So, I GET IT.  

Hi, I'm Anna, and I'm probably not who you picture when you think of a sales expert.

• I'm an introvert.
• I definitely don't love being the centre of attention.
• And I have a severe, lifelong allergy to pushy, sleazy, 'bro-marketing' tactics.
• Honestly, even now, after decades of doing this, I know that asking for the sale can occasionally still feel a tiny bit awkward.

And here's what 25+ years of entrepreneurship, scaling multiple businesses (hitting six and multi-six figures within their first year!) and selling millions of pounds of services has taught me:

Being great at sales doesn't require you to be an extrovert, leave your integrity at the door, fake it till you make it, wear a suit, or use cringey scripts.

It requires understanding people, building trust, having integrity, and knowing which specific actions actually move the needle.

I spent years seeing incredibly brilliant, talented business owners - the coaches, the consultants, the service providers, the course creators - the ones who are so good at what they do and genuinely care about their clients - completely stuck. They had brilliant websites, compelling copy, beautiful branding, and potentially great funnels... but the income wasn't consistent.  

Why? 

Because they were trapped in ABS (Anything But Sales). 

Spending hours perfecting their lead magnet design while avoiding the conversations that lead to paid clients. Convinced that marketing was selling, and left disheartened when it didn't translate into cash flow.

They felt overwhelmed, lost, and thought sales was just inherently complex, uncomfortable, or reserved for a different kind of person. And frankly, a lot of the noise out there only made it worse - focussing on hype, fake urgency, and tactics that felt soul-crushing to a values-driven person.

I knew there had to be a better way. Not just a less awful way, but a way that felt genuinely good. A way that leveraged your natural strengths - your expertise, your empathy, your desire to help - and gave you a simple, clear roadmap to consistent income.

So, I distilled everything I learned from building relationships, consistently delivering results, and making serious money without ever needing fake hype or shouting over others. I stripped away the fluff, the complexity, and the strategies nobody should be doing.

What's left is something you truly won't find anywhere else:

A wildly simple, human-first, step-by-step sales system built entirely on integrity, designed for people just like you.

It's called Confident Selling. It's grounded in my VALUE Framework and powered by my Sales First Method. It's not about transforming you into someone else or giving you theoretical concepts to overthink. It’s about showing you the specific, feel-good actions to take daily and weekly, explaining exactly why they work from a truly human psychology perspective (why people actually buy!), and giving you the simple tools and rhythm to make consistent sales your new normal.

If you've felt like you're "just not good at sales", chances are you just haven't been shown how to do it in a way that aligns with who you are and how you work best.

 
I'm on a mission to end the ABS cycle and help brilliant business owners like you move past feeling 'not enough' or 'not salesy'. To give you the confidence, clarity, and simple system you need to attract clients, generate consistent income, and build a business you love, fuelled by integrity, not anxiety.

This course is the bridge from feeling stuck in Anything But Sales to celebrating huge business changing wins and, doing it your way.