"I joined Rise Up because I’m an introvert, and I always felt like I was bad at sales. I wanted someone who could teach me how to sell confidently and create amazing offers without ever feeling like I had to fake who I am. What drew me in even more was Anna’s personality and her realness, it’s so refreshing to find someone who truly gets it.
(This year) I’ve made significantly more revenue than last year, even with taking a lot of time off. The biggest shift has been in my confidence - I now feel so much more productive and sure of myself when I do show up and sell. I also have a much clearer understanding of how to structure offers that feel authentic and irresistible.
My entire approach to sales has changed. I no longer feel like it’s something I’m bad at. Instead, I’ve found a way to make it work for me in a way that feels natural and aligned. That’s been a massive weight off my shoulders as a business owner. And beyond just sales, your support with offer creation and overall confidence has made me feel capable of achieving so much more.
This is hands down one of the best investments I’ve made in my business. The results speak for themselves, and the way Anna runs the mastermind is just incredible. Unconditionally supportive, no-BS, and full of real, actionable advice. Her ability to bring together an incredible group of supportive business owners is unmatched. I’ve been in a lot of masterminds, and this is by far the friendliest, most encouraging group I’ve ever been part of."
Georgina Nestor
“From the moment I first heard Anna talk about sales, I knew I needed to work with her. Since the start of 2024, my business has transformed. My monthly turnover has gone from £4k in February to £8k in March, then £15k in April. My latest launch brought in a jaw-dropping £47k. Just one year into this business, and I’ve hit six figures in a matter of months. Anna’s support, wisdom, and generosity are unmatched. Having her in my corner gives me the confidence to put myself out there and make my business a success.”
Emma Rowland
"Before I joined the membership I was coasting in business. Enquiries had started to dry up and my confidence was at all all time low. Being part of the membership has not only provided me a safe space to ask for support but Anna has shown me how to show up week after week and sell in a way that works. I'm much more confident offering my products and as a result I've made over £5k every month since joining despite it usually being my quietest time of year."
Yvonne Somerville
"Working with Anna has transformed the way I launch. She took time to really understand my business and products. I had tried to launch a product earlier in the year and had a complete flop.
I lost my confidence and felt I did not want to sell anything again. Working with Anna changed things, she offered a clear structure and changed my approach completely.
I went from feeling that selling was sleazy to being able to sell in a way that fitted me and my business.
As a result we have just completed a £40,000 launch. I am thrilled and could not have done that without her support.
If you are looking to increase sales I would highly recommend you work with Anna."
Anonymous 121 Client
"With Anna's guidance I've grown my audience, streamlined my processes to save time and money, added new income streams and best of all I now charge my worth! Last year I had my highest ever sales year and on track to smash that in 2023!I keep coming back to work with Anna and every time she blows me away with her business knowledge, loving support and general awesomeness! Anna is one of those rare business coaches who actually has three successful businesses under her own belt. She blends actionable steps and motivation with ease and joy. I love Anna! I've worked with Anna 1-2-1 and in groups and will continue to do so!
No one teaches about sales like you do Anna. Using your approach which I have learned by taking part in your sales sprints has transformed my results and my business. Thank you!!
This challenge has helped me refocus on exactly how I want to serve my audience, and why selling is serving, not sleazy! As always with Anna’s content there’s been so much valuable and implementable advice. My win has been using the momentum and confidence from the group challenge to launch my biggest retreat yet (and it looks like it might sell out in prelaunch! 🤪😍)"
Rachel, Photographer
"I have had my BEST ever sales months since joining Anna's membership last year. Plus she gave me the encouragement and advice to launch the next stage of my business I was holding back from (which has turned out to be a huge success!) I recently launched (and sold out) my retreat and have also launched my own membership community. Working with Anna has helped build my confidence, she gives amazing feedback and perspective, and super effective sales advice I have been able to implement immediately."
Emma, Retreat Facilitator & Coach
"I decided to work with Anna because she was very honest about her own feelings and she was proof for me that women from Scotland could be hugely successful without all the horrible sales processes I’d been taught before.
Since working with Anna I’ve got a full offer suite, I have 3 businesses, my income has stabilised, I’m more confident in my offerings and in how I show up. I no longer do 12 hour days & I actually love my business again, that is priceless."
Emma McElhinney
“SAGE has been a transformative investment for my business. I needed step-by-step guidance to create a signature programme, and now I’ve successfully developed my dream course, The Confident Reader Blueprint, built on my unique PROGRESS framework. This framework embodies everything I believe about teaching reading and helps me stand out from the crowd.
SAGE taught me invaluable strategies, including sales psychology, lead tracking and building a sales ladder, while boosting my confidence to call myself an expert. If you want to create a compelling, standout offer and learn to sell authentically, SAGE is an absolute must.”
Geraldine Fenech
“Joining SAGE was a game-changer for my business. Before, I was winging it with a new-ish service, unsure of how to structure or scale it effectively. But through SAGE, I now have a fully mapped-out service and funnel that feels aligned and achievable. The accountability and implementation sessions were absolutely priceless—they were the push I needed to stop procrastinating and truly get things done. My biggest win? Getting s*** done! I even recommended SAGE to someone, and she’s already booked to join this round. If you’re considering SAGE, don’t hesitate, it’s exactly what you need to move forward and see real results ”
Lyndsey, Website Designer
"This is why Anna Payne is the best at sales strategy for introverted people like me.
I'm in her membership (I'm not an affiliate, just a fan girl!!) and yesterday I asked her for some quick tips to make a few extra sales.
I followed her tips and made seven sales. All in one day. And I didn't feel like sleazy little so-and-so.
Pretty cool, right?
Her membership is here - highly recommended!""
Anonymous Member
"I decided to work with Anna after hearing her speak about sales mindset and integrity in sales - I thought finally someone who actually cares about ethical sales!
Every time I have worked with Anna, within 2 months I have made back my investment and in some cases i.e. the 2024 mastermind I have 10x’d my investment!
Because of this, I am happier, more confident and feel aligned with my business and clients - I also have booked so many holidays I’m actually enjoying the UK weather + I have an amazing luxury silk robe!"
Emma Rowland
"I wasn’t sure what to expect from the retreat, but I knew it would be great. I have to say it beat my expectations. It was AMAZING. Fantastic job of getting work and relaxation/fun right.
The work part was excellent - It gave me space to get clarity on what I want and to make a plan. It was a really safe, supportive space. I came away with a solid plan of what I need to do next.
From a personal point of view the relaxation was very much needed. The boat trip was the first time I had relaxed in 2 years.
If you are thinking about this retreat just do it - invest in yourself you won’t regret it"
Samantha Hill, Membership Expert & 2023 Attendee
"I went to the Sun, Sea and Sales retreat in Nov 23. I'd debated long and hard about it, after all it was an expense that I wasn't sure was 'worth' it. I'm so glad I did.
I've mapped out plans for 2024, been challenged to think bigger, to recognise what I can do, not what I limit myself to.
All amongst such fab women (and the sunshine really helped with the winter blues too!) Highly recommend"
Emma McElhinney, Women's Health Coach, Sales Strategist & 2023 Attendee
"I have been working with Anna since 2023 - it feels like ages and I love it.
Anna has helped me increase my legal training and compliance business into 6 figures and this year I’ve just had the best sales ever all because of this fabulous lady.
Sales was something that I knew I needed to do but was scared of being pushy or not enough. Anna has shown me how to nail this and her ongoing support in my business is invaluable."
Zoe Upson
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Hi, I'm Anna,
I'm an introvert, I believe success is rooted in value, integrity and kindness and I absolutely loathe high-pressure, pushy sales tactics.
Despite my atypical sales profile, I have an impressive track record in sales: over 25 years in the industry, during which I've sold multi-millions of pounds worth of consultancy and services. I've assembled and led superstar sales teams and helped hundreds of entrepreneurs to boost their sales.
My passion is helping business owners like you not just get comfortable with sales, but to fall head over heels for it! Because when you do, that's when you truly start making an impact and stepping into the freedom (and income) you've always wanted.
I’d love to support you to make more sales and succeed.
Anna x
See how I can support you in your business
View all the current free and paid services.
Click here for more information