Become the sales expert your business has been waiting for
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Consistent sales you can rely on
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A steady flow of leads and enquiries
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Complete confidence in the actions to achieve the results you want, without a pushy, shouty tactic in sight
Turn sales into your superpower rather than your secret weakness...
- You're smart, passionate and you've got big plans...
- You know your work is valuable and your clients rave about you
- But when it comes to sales, you doubt yourself and feel like you’re guessing at what works
- You DON'T use pushy, sleazy tactics, but you're not sure what to actually DO instead
Why sales might feel hard right now
- And this internal sales struggle is happening in tandem with a market that is challenging right now.
- Where consumers take longer to buy, need more touch-points and are more discerning, so sharp sales skills are more important than ever.
- Every month that goes by without fixing this means missed clients, missed income, and missed opportunities.
- You are ready for so much more!
Honestly, no one talks about sales quite like I do
- 26 years in business and sales, multi–seven-figure track record, best-selling author.
- Sales done well is strategy, psychology, and human connection.
- People tell me that learning from me, for the first time, sales just makes sense.
- It feels simple, human, and most of all, it feels possible.
- I don’t believe in pushy sales tactics that make you cringe.
- And it's certainly not about shouting the loudest.
- Sales is about trust, connection, and simple, consistent strategic actions.
The three pillars of Confident Selling
Confident Selling sits at the intersection of:
- Mindset & Your Psychology
- Sales Strategy
- Consistent Action
When these work together, selling feels natural and results compound.
The Confident Selling Engine
How we create reliable results:
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Daily – Sales First: small, specific actions that move sales forward.
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Monthly – Sales Campaigns: a clear focus each month to prime your audience to buy and drive conversions.
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Regular – Trust Events: value-led touch-points that build credibility, authority and invite enquiries.
When sales start working
- Overthinking every message → Confidence in every conversation
- Stop–start income → Steady, predictable sales
- Guesswork → A clear, proven process
- Doing “all the things” → Focused actions that create results
- Avoiding follow-up → Serving clients in a whole new way
Imagine opening your inbox each week to new enquiries, new sales, new clients — and knowing exactly what to do next to keep it coming.
What's Included
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Weekly Sales Training: practical lessons that you can apply the same day
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Weekly Live Coaching & Q&A: specific answers to your real scenarios
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Confident Selling Toolkit: tools, prompts, trackers, templates
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Accountability: momentum and support in the weekly sessions so you keep going
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Lifetime Access: come back any time to refresh and refine
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I want you to succeed and I don't hold anything back!
The Details
Pay-in-Full Bonus – A Day of Private Coaching with Me
Private WhatsApp voice note access to me for one full day so you can ask questions, get feedback, send documents, test ideas or work through any sales challenges in real time. *Only for pay in full. (*If you want to use a payment plan but still get this bonus, select the pay in full option and you will see Klarna and Clearpay as options at checkout)
✔ Sales Copywriting Masterclass with Georgina Nestor (Value £47)
Training from globally recognised sales copywriter, conversion queen and best-selling author, Georgina Nestor. Get clear on your compelling message, and learn the secrets to crafting compelling copy and content that converts browsers into buyers.
✔ Instant Access to Kickstart Your Sales Bonus Module
Quick wins module available instantly when you sign up, to help get your sales off to a flying start.
✔ Instant Access to Offers That Sell Training
Offers that Sell training available instantly when you sign up, where I cover my My 8 P's High Converting Offer Framework
"Confident Selling has been a total game-changer. For the first time, I'm putting sales first - and it actually feels good. Anna’s approach is everything I hoped for: zero pushiness, just real, human connection. She doesn’t just teach a new way to sell - she lives it. Before this, “sales” made me cringe. Now I want to sell like Anna.
Her scripts gave me the words I didn’t know I needed, and I finally feel like I’m reaching out in a way that serves people and builds real relationships.
My biggest takeaway is that conversations are everything. I’ve started using Anna’s leads tracker (daily!) and it’s become my go-to tool to keep moving forward. I know I’ve got a system now and the confidence to use it. And to top it all, Anna is so much fun to hang out with - the whole experience is totally joyful. I’m so glad I said yes"
Julie Begbie, Business Coach & AI Expert
The Confident Selling Mission:
I have spent years seeing incredibly brilliant, talented business owners - the ones who are so good at what they do and genuinely care about their clients - completely stuck when it comes to sales. And yes, I've been there too!
The ABS (Anything But Sales) cycle
- Hours perfecting your lead magnet while avoiding conversations that lead to clients.
- Convinced that marketing is selling, and left disheartened when it doesn't convert to cash.
- Feeling overwhelmed, lost, and believing 'selling' is just inherently complex, uncomfortable, or reserved for a different kind of person.
I know there is a better way
- Not just a less awful way, but a way that feels genuinely good.
- A way that leverages your natural strengths - your expertise, your empathy, your desire to help - and gives you a simple, clear roadmap to consistent income.
My approach
I have distilled everything I know about building relationships, consistently delivering results, and making serious money without ever needing fake hype or shouting over others. I stripped away the nonsense, the complexity, and the strategies nobody should be doing.
What's left is something you truly won't find anywhere else
A wildly simple, human-first, step-by-step sales system built entirely on integrity, designed for people just like you
Confident Selling is grounded in my VALUE Framework and powered by my Sales First Method.
It’s about showing you the specific actions to take daily and weekly, explaining exactly why they work from a human psychology perspective, and giving you the simple tools to make consistent sales your new normal.
If you've felt like you're "just not good at sales", chances are you just haven't been shown how to do it in a way that aligns with who you are and how you work best.
I'm on a mission to help brilliant business owners like you. To give you the confidence, clarity, and simple systems you need to attract clients, generate consistent income, and build a business you love.
The modules inside Confident Selling
We’re going to build a sales system that fits your brain, your energy, your business and your personality - and makes you money in a way that feels right.
Bonus Kickstart Module
Kickstart your success by finding your opportunities for quick wins and easy sales
read more
Module 1: Sales Confidence - The foundations of your success
Entrepreneurial thinking and selling yourself
click to read more below
Module 2: Building your vision and setting the goals to get there
From fuzzy ideas to focussed goals that fuel action
click to read more below
Module 3: Audience building and connecting with your people
Stop guessing, start talking to real buyers
click to read more below
Module 4: Effortless lead generation
Generate consistent leads, DMs and enquiries, without burning out or selling your soul
click to read more below
Module 5: Making offers and closing sales
Make the sale with confidence (no scripts needed!)
click to read more below
Module 6: Excellence drives exponential growth
Turn happy clients into repeat business and effortless referrals
click to read more below
Module 7: Your Sales Engine
Launching, campaigns and making consistent sales your new normal
click to read more below
Your Sales Toolkit
Your not-so-secret weapon: the Confident Selling toolkit
click to read more below
You think you're no good at sales?
EVERYONE can learn how to be great at sales
Good sales is human connection, trust, value and long-term thinking, combined with smart strategy. You can sell successfully without being pushy or compromising your values.
You might have been told:
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Sales means being pushy or fake.
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It isn’t for introverts or values-led people.
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You need a huge audience, tech and complex funnels.
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Maybe you’re just not cut out for it.
The reality:
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That isn’t sales. That’s bad sales training.
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Confident Selling is different: a human-first, step-by-step system built on value, trust and practical strategy.
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We lean on your strengths — your care for clients, your expertise, your vision — and turn them into consistent, reliable income through daily actions, monthly sales campaigns and regular trust events.
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No shouting, no scripts that make you feel unlike yourself. Just simple, high-impact actions that move the needle.
This programme gives you the specific actions, explains why they work, and helps you build a routine that makes consistent sales your new normal.
Is Confident Selling the right next step for you?
This programme is built for a very specific kind of brilliant human.
It’s for you if you’re a coach, a consultant, a service provider, a professional expert, or a course creator - someone incredibly skilled and deeply committed to doing amazing work for your clients.
But despite your talent, sales still feels like the sticky, confusing, or just plain uncomfortable piece standing between you and the consistent income you deserve.
This is for you if:
- You get stuck in ABS (Anything But Sales). You know you should be selling, generating leads, following up... but suddenly redesigning your logo (again) or falling down a social media rabbit hole feels way more urgent.
- You're smart and driven, but still feel overwhelmed when you think about 'doing sales'. You’re unsure what actually works or where to even start.
- The idea of being 'salesy' or pushy makes you want to hide. You cringe at fake, shallow tactics, and you absolutely refuse to compromise your integrity to make a sale.
- You want clear, actionable steps, not endless theory. Just tell me what to do, why it matters, and how to make it a natural part of my week.
- You're open, coachable, and ready to take ownership. You understand that consistent sales require consistent action, and you're ready to build a rhythm that works for your life and values.
Confident Selling is built for the person who is searching for a warm, pragmatic, real-world approach that feels utterly human and empowering.
What you won’t find in Confident Selling:
If you're looking for 'get rich quick' schemes, ‘guaranteed’ viral hacks, bro marketing with all the FOMO tactics and fake urgency, or complicated automated funnels, that mean you never have to do any work or talk to anyone, firstly I don't really think that stuff works and secondly this programme probably isn't the right fit!
The £40,000 Case Study
"Working with Anna has transformed the way I sell. She took time to really understand my business and products. I had had tried to a launch a product earlier in the year and had a complete flop. I lost my confidence and felt I did not want to sell anything again.
Working with Anna changed things, she offered a clear structure and changed my approach completely. I went from feeling that selling was sleazy to being able to sell in a way that fitted me and my business. As a result we have just completed a £40,000 launch. I am thrilled and could not have done that without her proper support. If you are looking to increase sales I would highly recommend you work with Anna."
The story behind Confident Selling
- If just thinking about 'doing sales' ties your stomach in knots and you secretly worry you are not cut out for it because you are not naturally loud, pushy, or slick…
- Or if you catch yourself tweaking your website (again), obsessing over Instagram Reels, or learning the latest tech and automations, all while the actual income-generating tasks gather dust…
Then trust me, I get it. I have been there too.
- Even after 20 years as a top-performing salesperson, selling millions in corporate and then building my first solo business, I completely fell apart when I had to sell myself.
- When I first stepped into a personal brand in 2020, I had a full-blown crisis of confidence. All those years of success meant nothing when suddenly I had to stand up and tell people I was the expert.
- It took me well over a year to find my way through it: Twenty years of selling and I still turned into a stalling mess when it came to selling myself.
- Selling 'yourself' feels different and more vulnerable. I get it and I can help...
Hi, I'm Anna,
I'm probably not who you picture when you think of a sales expert...
- I'm an introvert, I don't love being the centre of attention.
- I have a severe, lifelong allergy to pushy, sleazy, 'bro-marketing' tactics.
- And even after decades doing this, I know that asking for the sale can occasionally still feel a tiny bit awkward.
But here is what 25 years of entrepreneurship and selling millions of pounds of services has taught me:
Being great at sales does not require you to be an extrovert, leave your integrity at the door, fake it until you make it, wear a power suit, or follow cringey scripts.
It requires understanding people, building trust, holding your integrity, and knowing which specific actions actually move the needle.
We can all get on board with that, right?
Flexible Payment Options
Upgrade to VIP to add 121 Support
- Four Private 1:1 Strategy Sessions: Four private strategy calls with me, designed to help you refine, implement, and succeed, when you need it most.
- Enhanced Onboarding: Complete a detailed onboarding questionnaire so I can fully understand your business, goals, and challenges to make the most of our time together.
- Includes ALL bonuses (*including fast action and pay in full)
Limited to just 4 places for this cohort.
The Confident Selling promise...
If you show up and do the work, you’ll leave with a clear sales plan and real momentum.
If you complete the programme and still don’t walk away with a clear sales plan and at least one new sale, lead or opportunity created during the process, I’ll invite you to repeat the next round free of charge. Here’s what that means:
- Attend all the sessions (live or on replay)
- Complete the exercises and action steps
- Ask questions where you need support
If you do all of that and still aren't making progress, join the next cohort on me.
I’m confident this works. I've seen it again and again. And I want you to be confident in it too.
Tired of avoiding sales (and limiting your income)?
You know that frustrating dance between knowing you need consistent income and getting stuck doing anything (and everything) else. You’ve felt the 'ick' of traditional sales tactics and worried you weren't going to succeed, unless you were prepared to be pushy.
But this has a real cost - not just in missed income, but in wasted time, persistent stress, and the feeling that you're leaving so much potential on the table.
Confident Selling isn't another fleeting tactic or a complicated system you'll never implement. It's a proven, repeatable framework designed specifically for you - the values-driven, brilliant professional who wants to make consistent income by helping people, not by using hype.
Think of this not as an expense, but as your investment in:
- Finally building a consistent, predictable income stream.
- Confidence that feels grounded in integrity, not scripts.
- A clear, simple roadmap that cuts through the noise.
- The end of the ABS procrastination cycle (seriously!).
- More freedom and less stress about where the next client is coming from.
Choosing Confident Selling is choosing a future where selling feels natural, where your income goals feel achievable, and where your business growth is fuelled by authentic connection.
Ready to ditch the ABS excuses and start making consistent, ethical sales?
Joining is simple! Just click the button below, choose your payment option, and secure your spot for the October start. We kick off week commencing 6th October.
Join Now
I knew I needed support with sales but I had no idea just how much until I started Confident Selling! I sell B2B as a consultant and don't use much social media, don't do launches etc. so I wasn't sure if the course would be as relevant to me. I'm very happy to say that I'm confident that I gained as much value from the course as others with a different business model.
It has provided so much clarity and structure and I'm now much more confident about the future of my business. Confident Selling is absolutely packed with value, not just for sales but also for sound business strategy. Do yourself and your business a favour and just sign up!
Diana Gormley
Got questions before you join? Let's tackle them
What level is this for? Am I too beginner, or too advanced?
How much access will I have to you, Anna?
What if I can't make the live sessions? Or fall behind?
How much time will I need to dedicate each week?
I've tried other courses/methods before, and they didn't work. How is this different?
Is this going to work for my type of business? (niche market, B2B Vs B2C etc)
When does it start and end?
What’s the refund policy?
'Anna has opened my eyes to the inside track on sales! I wasn’t afraid of selling, but I didn’t quite know how to do it, when, how often, or how to actually structure or schedule it. I now know exactly what to do, when, and how to do it, and it’s really very easy. The best thing is, when I first followed her step by step instructions, I made ten (ten!) sales in one week, and now, despite all the other enticing offers out there to learn about sales, I’ve stuck with her method, as it makes sense, and it works.'
Anne Cheshire
I want to help you write your own success story
If you know that your next level of growth and success relies on you finding a way to sell that works for you, or you’ve been waiting for the perfect moment to work with me, this is it. Let’s make it happen.
Click below, select your preferred payment plan and join Confident Selling so you can take the next step towards building the business you truly want.
