Day 1 Sales Task: Goal setting and visualisation

Get clear on what you want to achieve: Set yourself an achievable but exciting monetary goal from today until year end, then break that down into November and December goals. Write these down! Then take a few minutes to actually really visualise you hitting that number, to see that amount in your bank, to feel what you’ll have done to achieve it, to feel how good it feels and what that number means for you.  Commit to looking at these numbers daily and commit that you are going to make this happen.

Day 1 Social Media Prompt: Introduction post 

Include who you help and the results you help them create and some personal info about you. Scroll to the end of this email to see a drafted example of this type of post which you are very welcome to copy and edit if that helps you! 

Here’s what you have to do now

1. Complete your sales task 

2. Draft and share your introduction on any social media platform and tag me in it 

3. Use the hashtag #annapayne21dayssales 

4. Send a screenshot of your post to me [email protected] 

5. Make sure you put 21 Days in the subject line  

Today’s Sales Action:  Breaking your November goal down 

Step 1: 

On Day One (above), you got clear on your income goal for November: On this tip, I want you to decide exactly what you are going to sell (and at what price) to hit your goal. 

Example 1; £10k goal - sell 2 x £5k coaching packages or 10 x £1k programmes, or 100 x £100 offers 

Example 2; £4k goal = 1 x £2k retainer client, 1 x £500 offer, 15 x £99 power hours 
 
Step 2: 

You know what you need to sell, now it’s time to get really clear about the benefits of what you’re selling. Remember people don’t want to buy your product, your service, your programme or your package - they want to pay for a solution or an aspiration, a transformation one an experience. Be clear on what the value is in these terms, and why your client will want each of the products and services that you want to offer this month. 

Today’s Social Media Prompt: Share a story that showcases results

Share a testimonial, a screen shot of client feedback, or a case study where you talk in more general terms about your clients, or even tell your own story if you have achieved what you now support others to do.  What matters most is that this post talks about transformation and results. Your own or your clients. Or if you are very new, then talk about the results that you will get. If you need help with this, take a look at my latest Instagram post, and feel free to borrow any of the format that helps you.

Here’s what you have to do now: 

1. Complete your sales task 
2. Draft and share your social media post on any platform and tag me 
3. Use the hashtag #annapayne21dayssales 
4. Send a screenshot of your post to me [email protected] 
5. Make sure you put 21 Days in the subject line

Today’s Sales Action:  Define the key benefits of your service 

On Day Two, you got clear on exactly what offer(s) you are going to sell to hit your income goal. Today I want you to list 3-5 key benefits of each of these offers, in a way that is going to be compelling to your client as it speaks to the solution, transformation or experience that they want. Remember, benefits NOT features; People don’t buy programmes or logistics, they pay for an outcome, a transformation or an experience - what do you/can you create for them? And how can you articulate it? 
 
Here's an example of features vs a benefits post to help you think about how you can replicate this in your business: 

Features Example £5k coaching packages = 

• 3 months of 1:1 sessions via Zoom

•  Voxer access in between sessions

• Workbooks

•  Bonus mindset call and free gift 

•  (All about the process, not the results. But with no result or benefit, the process doesn’t catch people’s attention) 
   

Results Focused Example £5k coaching packages = 

• My signature FULLY BOOKED framework takes you from struggling to sold out in your business.

•  I’ll work closely with you to understand your priorities and goals, and identify your main business opportunities, so that together we can unlock your potential.

• Working with my full support we'll implement the sales and marketing strategies and offer suite that will help you sell more with ease, serve more clients and move to six-figure turnover within the next 12 months 

• Build a business you love that allows you the time and freedom to live the life you really want. 

•  (Results focused, can communicate the logistics when people are already engaged and interested) 

Today’s Social Media Prompt: Building credibility and value

Can you share some expertise related to your industry - a hint or a tip eg 3 ways to achieve X, 3 different ways you can use this product, 3 of the best ideas for gifts, 3 things to do when you experience X problem or 3 ways to achieve Y (insert desired result) 
 
Check out my latest Instagram post (5 Ways To Sell More This Month) for an example of this. 

Here’s what you have to do now

1. Complete your sales task 
2. Draft and share your social media post on any platform and tag me
3. Use the hashtag #annapayne21dayssales 
4. Send a screenshot of your post to me [email protected] 
5. Make sure you put 21 Days in the subject line

Today’s Sales Action:  Review your bio/about me on your main social media account 

• Does your social media bio reflect what you do and talk about it in terms of client results like you worked on defining yesterday? 
• Is there a clear call to action eg join my free group, click here to book now, download my free thing, buy now etc? 
• Is it compelling to your dream client? 
• Give your bio a spruce up and make sure that it’s going to attract your dream clients by talking about how you can help them. 

Today’s Social Media Prompt: Building credibility 

Be memorable and stand out from the crowd - today I want you to call out an industry myth or a common misconception relating to what you do, and say why it’s not true, share your way/advice/approach instead. You can do a written post but a video also works really well for this type of authority post. 

Here’s what to do now:

1. Complete your sales task 
2. Draft and share your social media post on any platform and tag me 
3. Use the hashtag #annapayne21dayssales 
4. Send a screenshot of your post to me [email protected] 
5. Make sure you put 21 Days in the subject line

Today’s Sales Action: It’s the weekend, take a day off

• Do something you love, spend time with people you love, do something that makes you feel alive! 
• It’s easy for me to work all the time because I love what I do and it never feels like work, but I have learned that actually to be my most productive I need to enjoy down time, time doing other things, time doing nothing… and when I do have that ‘off’ time, I come back to work happier, healthier, with more energy and more ideas 
• So go and enjoy your day off

Today’s Social Media Prompt: Gaining A Wider Audience 

Small Business Saturday - Shout out a few great businesses that you collaborate with or are a customer of or just love in general. Tag them in your post and ask others to tag and shout out their favourite local businesses in the comments.  If it works well look to make this a regular post - great for engagement and growing your audience. 

Here’s what to do now:

1. Complete your sales task 
2. Draft and share your social media post on any platform and tag me 
3. Use the hashtag #annapayne21dayssales 
4. Send a screenshot of your post to me [email protected] 
5. Make sure you put 21 Days in the subject line

Today’s Sales Action:  It’s Sunday so relax…  

• But some point today grab a journal and take 10 mins to think about your week ahead. Get clear on what result you want to achieve in terms of selling - what is your goal? What will you need to do to achieve it and how will you need to perform?  What has the potential to trip you up and how can you pre-empt those things? How will you feel next Friday celebrating achieving your sales goal and what will you do to reward yourself?

Today’s Social Media Prompt: Building know like and trust 

Share what you’re up to this weekend, ideally non-work related - a hobby, a day out, a beautiful view on your walk or a cosy cuppa at home - give your audience a peak behind the scenes and show your very human side. 

Here’s what to do now:

1. Complete your sales task 
2. Draft and share your social media post on any platform and tag me 
3. Use the hashtag #annapayne21dayssales 
4. Send a screenshot of your post to me [email protected] 
5. Make sure you put 21 Days in the subject line

Today’s Sales Action:  Connecting with your warm leads

• New followers and social media connections are leads - have you sent the ones who look like ideal clients a welcome DM or voice note? Can you send them a link to your freebie if you have one?  Don’t have many new followers - no problem, who’s interacting with your posts and watching your stories that hasn’t bought from you yet? Send them a welcome/thanks for engaging message and a link to your freebie if you have one. 

Today’s Social Media Prompt: Share your product or service

Write a longer post today, detail your ideal client, the results or outcomes you can deliver (remember benefits not features) and what your price point starts at and invite people to buy/book/learn more etc

Here’s what to do now:

1. Complete your sales task 
2. Draft and share your social media post on any platform and tag me 
3. Use the hashtag #annapayne21dayssales 
4. Send a screenshot of your post to me [email protected] 
5. Make sure you put 21 Days in the subject line

Today’s Sales Action:

• Create an offer or an upsell purely for your existing customers or customers that have recently bought from you - what can you offer them that will compliment what they are already buying from you? Offer it to them via DM with a link to buy and let them know it is an exclusive offer, for a limited time (this week only?) and only for a select few of your clients.

Today’s Social Media Prompt

Create a poll that relates to your product or service.

For example because I want to sell the final ticket for my 2023 Strategy event this week I could create a poll asking the question ‘Have you set your 2023 business goals yet’ answers a) Yes, sure have and they are exciting. b) Not yet, still focused on 2022 c) I need some help with where to start on this.

Then I can look at who answers, and I can then dm them and either offer them a free goal setting workbook, access to my free VISION training and/or say if you’d like help creating your biggest, best and most exciting goals and the strategy to achieve them, I’m hosting a strategy day in Edinburgh on 5th December - I’d love to invite you - let me know if you want me to send the details…

Here’s what to do now:

1. Complete your sales task 
2. Draft and share your social media post on any platform and tag me 
3. Use the hashtag #annapayne21dayssales 
4. Send a screenshot of your post to me [email protected] 
5. Make sure you put 21 Days in the subject line

Today’s Sales Action:

Yesterday you created a poll on social media that related to what you do. Today reach out to everyone who responded, thank them for being involved and send them a link to your freebie if you have one, a time limited offer eg discount code relating to the service that you mentioned in the poll or a piece of advice that relates to their answer.  Make a note to follow up again in a couple of days. 

Today’s Social Media Prompt

Behind the scenes - show your workspace or a tool or other important part of your workday routine 

Here’s what to do now:

1. Complete your sales task 
2. Draft and share your social media post on any platform and tag me 
3. Use the hashtag #annapayne21dayssales 
4. Send a screenshot of your post to me [email protected] 
5. Make sure you put 21 Days in the subject line

Today’s Sales Action:

Who has inquired about your offers before but not bought? Time to reach out and follow up with them with a message, voice note or call. Is now the right time, are they interested, do they want to get a date in the diary… how can you help!  Following up is the thing that can 10x your results - no exaggeration, do not underestimate the value of the follow up! 

Today’s Social Media Prompt

Share the top piece of advice you’d like your audience to know - bonus points if you do on video!

Here’s what to do now:

1. Complete your sales task 
2. Draft and share your social media post on any platform and tag me 
3. Use the hashtag #annapayne21dayssales 
4. Send a screenshot of your post to me [email protected] 
5. Make sure you put 21 Days in the subject line

Today’s Sales Action:

Share your lead magnet, a value post or promote your business in a relevant Facebook Group. 

Today’s Social Media Prompt: 

Share a time you made a mistake or something went wrong and what you learned....

Here’s what to do now:

1. Complete your sales task 
2. Draft and share your social media post on any platform and tag me 
3. Use the hashtag #annapayne21dayssales 
4. Send a screenshot of your post to me [email protected] 
5. Make sure you put 21 Days in the subject line

Today’s Sales Action:

Book to attend networking - in person or online.

Today’s Social Media Prompt: 

Share a quote, book, song or podcast that inspires you / influences how you approach business.

Here’s what to do now:

1. Complete your sales task 
2. Draft and share your social media post on any platform and tag me 
3. Use the hashtag #annapayne21dayssales 
4. Send a screenshot of your post to me [email protected] 
5. Make sure you put 21 Days in the subject line

Today’s Sales Action:

Can you leverage other people's audiences so you can grow yours? Pitch yourself as a podcast guest, or a speaker in someone else's group.

Today’s Social Media Prompt: 

This or that - share a title / an image / a choice of products and ask your audience which they prefer.

Here’s what to do now:

1. Complete your sales task 
2. Draft and share your social media post on any platform and tag me 
3. Use the hashtag #annapayne21dayssales 
4. Send a screenshot of your post to me [email protected] 
5. Make sure you put 21 Days in the subject line

Today’s Sales Action:

Share your freebie on your socials.

Today’s Social Media Prompt: 

A day in the life...what are you up to and what's on your to do list today?

Here’s what to do now:

1. Complete your sales task 
2. Draft and share your social media post on any platform and tag me 
3. Use the hashtag #annapayne21dayssales 
4. Send a screenshot of your post to me [email protected] 
5. Make sure you put 21 Days in the subject line

Today’s Sales Action:

Look for 100 relevant new connections on social media and connect with them, then send a welcome message that is personal and valuable (don't lead with asking them to buy your thing, join your challenge, join your free group or sell your products - that drives people, including me bonkers! Start a genuine conversation or if appropriate send them a freebie.

Today’s Social Media Prompt: 

What habit helps you success in your business?

Here’s what to do now:

1. Complete your sales task 
2. Draft and share your social media post on any platform and tag me 
3. Use the hashtag #annapayne21dayssales 
4. Send a screenshot of your post to me [email protected] 
5. Make sure you put 21 Days in the subject line

Today’s Sales Action:

Ask current and past clients for reviews or testimonials which you can use in your marketing - specifically ask them about the results, benefits and transformations.

Today’s Social Media Prompt: 

Share a client win or testimonial/feedback.

Here’s what to do now:

1. Complete your sales task 
2. Draft and share your social media post on any platform and tag me 
3. Use the hashtag #annapayne21dayssales 
4. Send a screenshot of your post to me [email protected] 
5. Make sure you put 21 Days in the subject line

Today’s Sales Action:

Thank the people who sent you testimonials and ask if they can refer anyone to you - you may want to offer a refer a friend bonus or affiliate payment.

Today’s Social Media Prompt: 

Focus on a particular product or service that you want to promote and the benefits of that, how to book and the availability you have with a call to action to buy/book/apply.

Here’s what to do now:

1. Complete your sales task 
2. Draft and share your social media post on any platform and tag me 
3. Use the hashtag #annapayne21dayssales 
4. Send a screenshot of your post to me [email protected] 
5. Make sure you put 21 Days in the subject line

Today’s Sales Action:

Challenge yourself to write 50 benefits of your product or service. Get as close to 50 as you can and if you can get to 50 try and get as close to 100 as you can. It makes you think very hard but really helps you focus.

Today’s Social Media Prompt: 

Why do you do what you do? What do you love about it?

Here’s what to do now:

1. Complete your sales task 
2. Draft and share your social media post on any platform and tag me 
3. Use the hashtag #annapayne21dayssales 
4. Send a screenshot of your post to me [email protected] 
5. Make sure you put 21 Days in the subject line

Today’s Sales Action:

Do some market research - ask current and past clients what the best bit about working with you is, what three words they'd use to describe you and what one thing they would really love you to do.

Today’s Social Media Prompt: 

Share 3 tips or 3 ways to create a desired result.

Here’s what to do now:

1. Complete your sales task 
2. Draft and share your social media post on any platform and tag me 
3. Use the hashtag #annapayne21dayssales 
4. Send a screenshot of your post to me [email protected] 
5. Make sure you put 21 Days in the subject line

Today’s Sales Action:

What are the three main objections people have when it comes to buying your offers? Write them out and think about how you can pre-empt these objections, either in the way you structure your offers or pricing or in your content that you put out.

Today’s Social Media Prompt: 

Talk about your values/ethos or principles in your business and how it shapes the customer experience.

Here’s what to do now:

1. Complete your sales task 
2. Draft and share your social media post on any platform and tag me 
3. Use the hashtag #annapayne21dayssales 
4. Send a screenshot of your post to me [email protected] 
5. Make sure you put 21 Days in the subject line

Today’s Sales Action:

Reflect on each of the actions you have completed - which worked the best, which felt best, what will you lean on and do again, and do more of? Add that to your daily/weekly schedule and commit to continue trying new ways to sell and market your offers, layered on top of what is already working.

Today’s Social Media Prompt: 

Share a client win or success story.

Here’s what to do now:

1. Complete your sales task 
2. Draft and share your social media post on any platform and tag me 
3. Use the hashtag #annapayne21dayssales 
4. Send a screenshot of your post to me [email protected] 
5. Make sure you put 21 Days in the subject line