The FREE and ESSENTIAL masterclass that will transform YOU into the Sales Strategist your business urgently needs
Learn not just how to enhance sales within your own business, but also how to transform this expertise into highly lucrative revenue streams for your clients.
This masterclass offers you a end-to-end, complete view of the entire sales process, from the initial planning stages through to closing, upselling and beyond.
You'll not only completely transform how you view and do sales in your own business, but also gain the tools to help make sales for others, massively multiplying your impact and income potential.
Sign Up Here
Increase sales in your own business AND make money from this much sought after skill.
The Details
📅 DATE: Wednesday 8th May
⏰ TIME: 1pm to 2pm UK
🌍 WHERE: Online via Zoom (link sent via email after signup)
A lack of sales strategy isn’t just a small obstacle - it’s a major barrier to reaching your full potential.
Let’s change that, shall we?
At this FREE masterclass, you'll be equipped and inspired to:
🎯 Future-proof your sales forever
You won't just boost your revenue now - you'll set your business up to keep thriving in the future. I'll share insights into the latest trends and consumer behaviours that are defining the sales landscape for 2024 and beyond.
💡 Implement a results-driven sales strategy
Discover how to clearly identify your target audience and apply cutting-edge sales techniques to dramatically improve your sales performance. Expect to see real, measurable results.
🚫 Navigate (and avoid) common pitfalls
I'll point out the typical mistakes that trip up many sales strategies and show you how to steer clear of them. We'll make sure your sales plan is robust from the start.
💼 Monetise your new-found sales expertise
Learn how to leverage your new skills to generate additional income. Become a trusted advisor and help you unlock new revenue streams by offering your services to others.
📈 Implement the TARGET Framework™
Get to know my unique TARGET Framework™ - a systematic approach to continuously refining and enhancing your sales strategy. (Or that of the clients you work with)
🥰 Empower success
I'm passionate about not just enhancing your capabilities but also enabling you to empower others. We'll explore how these strategies can serve as the backbone for a successful business or a lucrative new income stream.
Chances are, you’re operating without a proper sales strategy, and it’s not just holding your business back - it’s costing you BIG money.
- You might be spending countless hours crafting perfect social media reels, perfecting your brand image, or getting creative in Canva, and while all these efforts can be valuable, they can only truly pay off when underpinned by a robust sales strategy.
- Because in today’s market, winging it just isn't an option.
- Discerning consumers quite rightly demand authenticity and real value, so if you don’t have a well-constructed, comprehensive sales strategy, based on value and relationships, you are missing out on significant opportunities.
- Without a cohesive, client-centred sales strategy, you cannot prioritise your time and resources in the here and now, and you will struggle to anticipate market trends and therefore fail to align with evolving client demands. This leads to missed opportunities and lost revenue.
- A solid strategy enables you to proactively position your offerings to meet these needs, securing your place at the forefront of the market before your competitors get there, and ensuring that every client interaction translates into growth and long-term loyalty.
Join my FREE masterclass to gain a thorough understanding of what a complete sales strategy looks like and how it can permanently transform your business.
When you implement a fully developed sales strategy, the impact on your business is profound - and immediate:
✅ Identify and seize opportunities that will significantly increase your revenue.
✅ Provide unmatched value that transforms new buyers into lifelong advocates of your brand.
✅ Refine your processes to work smarter, not harder, boosting productivity and cutting down on wasted effort.
✅ Use insights and data to guide your decisions, focusing on long-term success over quick fixes.
✅ Position your business as the leader in your field, always staying a step ahead of the competition.
✅ Use a well-defined strategy as your guide to expand and scale your business smoothly and sustainably.
And no - you don’t need to be the loudest voice in the room to excel in sales! Or to show others how to.
I’m Anna Payne, and my 25+ years in sales has taught me that it's not about being the loudest. It's certainly not abut being the pushiest.
Sales success is actually all about the right strategy. With the right strategy you can achieve outstanding success and drive significant revenue.
I'm an introvert and am absolutely allergic to any pushy sales tactics. I'm all about relationships, value and long term-ism and I use a gentle yet professional approach. And I want you to find your own way too.
About Anna
With a successful sales and leadership career spanning over 25 years, Anna specialises in helping entrepreneurs make more sales so that they can enjoy a succesful and sustainable businesses.
Anna has a wealth of understanding about sales, scaling from start up, leadership, online business and entrepreneurship. Her25 years of relevant experience includes;
- Co-founder, Manging Director and succesful exit from a multi-7 figure turnover, award-winning international executive recruitment business, recruiting and leading a high-performing team of 25 staff and winning (and delivering to) clients in 15 countries (ANZ, Asia, Middle East)
- Experience of selling business to business, to corporates, to governements UK and internationally
- Sales to SMEs, Founder run solo businesses and to consumers.
- Founder of two more succesful businesses
- Keynote speaker on sales
- Recruitment expert
- Psychology background
- Number One Best selling author of the book, Everything You’ve Been Taught About Sales Is Wrong (*Probably)
- Sales training, consultancy, programmes and memberships online
Anna is an introvert, and completely allergic to pushy or sleazy sales tactics. So, whilst she may not be your typical sales expert, her gentle yet professional and persuasive approach, coupled with her commitment to service and value, gets brilliant results.
She knows that the key to sales success is in long term relationships, being a person of value, generosity, vision and consistent, strategic action.
She's sold millions of pounds of services, coaching, and built three very different businesses of her own and she is committed to helping good business owners sell more, so they can create the impact and success they really want.
Back in June 2023, I found myself stuck at Newark airport, delayed for nine hours by some of the fiercest storms the east coast of the USA had seen in years. I should have been frustrated, anxious and fed up, but instead, I was grateful for the delay!
Because... I had so much to get out of my head and notebook, and into a real plan.
I was returning from a business retreat in New York that had crystallised something that had been on my mind for a long time. I knew EXACTLY what I needed to bring to you: a sales strategy programme so comprehensive and transformative that it will change the way you do business forever.
The plan that I made perched at the table of a pizza place in the overcrowded departures lounge at Newark is the basis of everything that I will share with you.
Since that night, I’ve spent nearly a year crafting the CPD Accredited Sales Strategist Programme, securing school status and the highest level of certification from CPD - the foremost authority in learning and development globally. This isn’t just another sales course. It’s a rigorous, comprehensive, end-to-end programme designed to massively revolutionise your approach to sales, backed by the gold standard in professional accreditation.
During this free masterclass, I’ll give you a glimpse into this groundbreaking programme. This is your chance to transform not just how you view sales, but how you execute them, elevating your business beyond your wildest expectations.
And as always, whether you are interested in certification or not, I know you will get huge takeaways and benefits from joining this masterclass.
Plus, you'll witness firsthand the exact methods I use to sell - the power of effective, transformational selling strategies in action!
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