Module 1: Effective Goal Setting

• Vision, Mission, Values: Define your vision, mission, and values to guide your business.
• Setting Meaningful and Motivating Goals: Learn how to set goals that inspire action.
• Definition and Importance of Goal Setting: Understand why goal setting is crucial for success.
• Benefits of Effective Goal Setting: Discover the impact of clear goals on business growth.
• Types of Goals: Short-term, long-term, personal, and professional goals.
• SMART Criteria: Specific, Measurable, Achievable, Relevant, Time-bound.
• Business Map Out Criteria: Outline the path to achieve your business objectives.
• Review and Adjust Goals: Learn how to revisit and modify your goals as your business evolves.
  
  

Module 2: Your Mindset, Money & Confidence

• Mindset and Confidence: Explore the power of mindset and confidence in business.
• Fixed vs. Growth Mindset: Understand the difference and how it applies to your journey.
• Link Between Mindset and Confidence: How mindset influences your confidence as a business owner.
• Positive Psychology: Introduction to VIA Character Strengths and the PERMAH framework.
• Imposter Syndrome: Recognize and overcome feelings of inadequacy.
• Claiming Your Expert Status: Step into your role as an expert in your field.
• Being Seen and Heard: Strategies to increase visibility and voice.
• Unpicking Limiting Beliefs: Break through the beliefs holding you back.
• Money Mindset: Explore how your mindset impacts financial success.
  
  

Module 3: Understanding Your Ideal Client

• Why Knowing Your Ideal Client Matters: Learn how understanding your audience drives business success.
• Identifying Your Target Market: Pinpoint your ideal client and niche.
• Segmentation Techniques: Use demographics, psychographics, and behavior to target your market.
• Defining the Problem: Identify the core problem your ideal client needs solving.
  
  

Module 4: Building a Stand-Out Brand

• Brand vs. Branding: Understand the difference between your brand and branding.
• Connecting Brand and Branding: Create alignment between your brand’s tone, feel, and message.
• Creating a Resonating Brand: Build a brand that connects with your audience.
• Your Brand Story: Craft a compelling brand story that engages clients.
• Embodying Your Brand: Live and breathe your brand values.
• Branding with Canva: A hands-on guide to branding using Canva.
  
  

Module 5: Sales & Marketing

• Your Website: Essentials of building a conversion-focused website.
• Online and Offline Presence: Balance your online and offline business presence.
• Building Trust: Use nurturing, touchpoints, case studies, and reviews to build client trust.
• Lead Generation: Proven methods to generate leads consistently.
• Opening Sales Conversations: Tips for starting sales conversations.
• Leading Sales Conversations: Guide potential clients through your sales process.
• Closing the Sale: Techniques for closing deals with confidence.
• Following Up: The importance of follow-up and how to do it effectively.
• Buying Triggers: Understand how emotion, logic, and urgency influence buying decisions.
  
  

Module 6: Social Media

• Platforms Overview: Explore the key social media platforms for business growth.
• Social Media Groups: Leverage groups to grow your business.
• Repurposing Content: Learn how to maximise content by repurposing it.
• Content Pillars: Define the core themes that drive your content.
• Content Prompts: Get inspired with prompts for consistent content creation.
• Repurposing Strategy: How to generate 10 pieces of content from one long-form piece.
• Organic Growth Strategies: Build your audience with organic, sustainable methods.
  
  

Module 7: Email Marketing

• Getting Started with Email Marketing: Basics of setting up your email marketing system.
• List Building: Grow your email list with proven strategies.
• Consistency in Email Marketing: The key to nurturing your audience through email.
• Content Pillars: Define your email marketing content strategy.
• Increasing Open Rates: Learn how to write emails that get opened.
• The Role of Subject Lines: How subject lines influence email performance.
• Repurposing Content for Social Media: Efficiently repurpose email content for social media.
  
  

Module 8: Time Management

• Introduction to Time Management: Importance of managing time in business.
• Key Principles of Time Management:
• Setting clear objectives and priorities.
• Time allocation and resource planning.
• Delegation and team coordination.
• Avoiding procrastination and time wasters.
• Tools and Techniques:
• Task lists and to-do planners.
• Time blocking and scheduling.
• Use of technology: Calendar apps, productivity software.
• Eisenhower Matrix for prioritisation.
• Pomodoro technique for enhanced focus.
• Effective Time Management Strategies:
• Goal setting and SMART objectives.
• Creating daily, weekly, and monthly plans.
• Batch processing and task batching.
• Time tracking and analysis.
• Managing interruptions and distractions.
  
  

Module 9: Data & Metrics

• What to Track: Key business metrics to monitor.
• Measuring to Manage: How metrics inform business decisions.
• Continuous Improvement: Use data to refine and improve business processes.
• Client Feedback: Leveraging feedback for growth.
• Actionable Insights: Learn how to take action based on data.
  
  

Module 10: AI for Business Efficiency: 

Discover how AI tools can streamline tasks like scheduling, content creation, customer service, and data analysis, allowing you to focus on high-value activities. Learn how to incorporate AI into your daily operations to save time, increase productivity, and enhance decision-making.

Your Next Steps

• Benchmark improvement 
• Review/feedback 
• Building a Signature Offer: A roadmap to creating your unique signature offer.
• Tools & Resources: Links to helpful apps and software (e.g., Score App, Kajabi, Canva).
• Glossary: A comprehensive glossary of online business and business terminology for reference.