THE MASTERMIND WHERE SMART, ETHICAL BUSINESS OWNERS BUILD BULLETPROOF SALES STRATEGIES AND ACTUALLY USE THEM.
I’m launching something new, and if you want to really prioritise your business growth and making more sales between now and year end, I’d love you to be part of it.
Me, you, a tight group of likeminded business owners on the same growth trajectory as you;
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High accountability. Big action. Big results
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Of course sales feels hard when it's fuelled by guesswork
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So, here’s the human-first, step-by-step sales system that makes sense and drives real results
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AND the support, accountability and community you need to make it happen.
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All of the success, impact and income you want is on the other side of a successful sales strategy - lets get started and get you selling in a way that feels good (for you and for your clients)
You're not "bad at sales". You're just doing it alone...
You're staring at your laptop. Again.
It's 3pm on a Tuesday and honestly, your about page looks incredible. You've been perfecting it all morning and it really does capture your essence now.
Just... your sales today are still sitting at zero.
I get it. I really do.
You wake up every morning with such good energy. "Today's the day! I'm going to reach out to five people!" But then somehow the day slips away and you've reorganised your entire Google Drive instead.
(Which needed doing, to be fair.)
Yesterday was the same. Last week you made one sale and spent three days wondering if it was just luck.
Can I take a wild guess at what else has been happening?
That copywriter you invested in last month… well, your website reads like poetry now. It's beautiful. Really. But your inbox is still doing that cricket-chirping thing.
Or maybe you hired a VA thinking "if someone else handles the admin, I'll have time for sales!" Smart move. Except now you have gorgeous graphics everywhere and... still no actual sales happening.
Here's the thing that breaks my heart a little: you've probably spent more trying to avoid doing sales yourself than it would cost to have me help you actually fix this.
Not judging. Just noticing. Because I've been there too.
You weren't born knowing how to build your website. Or how to do your tax return. Or how to do literally any other essential job in your business. You learned because you had to. And thats what we do as entrepreneurs.
But with sales, you've decided it's different. Special. Reserved for extroverts who like talking about themselves, who crave the limelight and who don't mind being pushy.
(Spoiler: It's not)
I joined Anna’s mastermind in 2024 after two years of confusion. I’m a copywriter and brand voice strategist who’d hit six figures in 2020 and 2021... then somehow lost my way. In 2022 and 2023 I made good money, but not six-figure good. I couldn’t work out what had changed. Same skills, same services, same me - but something was very OFF.
After 2024 with Anna I was back to six figures.
As of July 2025 I’ve made 12% more money than where I was this time last year, despite going through a stressful divorce, sofa surfing for the first half of the year, and moving house in a few days time. I’m working LESS and making MORE. Anna has helped me remember: I don’t need to be anyone else. I’m very introverted and can’t fake enthusiasm. But I have a sales system that works even when life is chaos. If I can grow my business by 12% while sofa surfing through a divorce and packing my entire life into cardboard boxes, imagine what you could do.”
- Georgina Nestor, Copywriter & Brand Voice Strategist
This isn't another programme to add to your digital graveyard. This is me, you, and a maximum of 19 other brilliant people building sales strategies that actually work.
Together.
With accountability.
With "did you send that proposal?" or "How did your discovery call go?" messages. With people who get it.
We'll map out exactly how YOU make sales. Not how I do. Not how that guru does. How YOU do.
We start September 1st. Just a few weeks away. Just a few weeks to keep doing what you're doing or a few weeks to get excited about finally fixing this.
Here's Whats Included
Three calls every month where we build your actual sales strategy:
- Call One: Monthly goal setting that make sense (based on YOUR business, not a template)
- Call Two: Hot seats where we work on YOUR specific sales needs and I answer your business growth and sales questions
- Call Three: Lead Generation & Follow Up Implementation sessions where you DO THE THINGS with us
Here's what else happens:
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A proper onboarding call. Just you and me. We'll identify your greatest opportunities, set your goals, talk about what success looks like for you, and how to get there.
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An additional 45-minute one-to-one when you need it. I can help you with launching, with scaling, with refining and focusing, the personalised support and strategy you need, right when you need it.
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Access to my programme, Confident Selling, so you can learn exactly ow to make sales using my proven methodology and toolkit.
- A private community of people who celebrate your "I sent the email!" wins. Because your partner or your dog might not get why that's huge but we do.
- Weekly accountability check-ins No hiding. No "I was really busy with other stuff." Just gentle, consistent accountability.
- An in-person strategy day. Where we connect, network and focus on your next level of growth.
Client Feedback
There is nothing I love more than supporting others to succeed, and if you join Momentum Mastermind, I'm so excited to work with you on your success.
About Me...
It's important you get to know me as I will be leading this mastermind from the front. I am building my business and have huge ambitions to grow even more in the second half of 2025 and 2026, so we are doing this side by side.
I'm a sales and business growth expert with 26 years and counting of experience in business, sales, leadership and entrepreneurship. I'm allergic to any pushy sales tactics. (I also have a real issue with blueprints and copy and paste business plans so you'll find none of that in here!)
I'm a travel lover, an introvert that loves people and deep connection, and I'm also a parent of two young kids so am used to working flexibly around family.
And it really is me that you'll be getting. No associate coaches and no outsourcing!
I have co-founded or founded three successful businesses since 2008, each achieving six or multi-six-figure sales within the first 12 months, one achieving multi-seven figure revenue.
I've sold online, offline, b2b and b2c, won clients across 15 countries and five continents and grown and led large successful teams.
I've also written a number one bestseller, Everything You've Been Taught About Sales is Wrong* (*Probably) and enjoyed international keynote speaking opportunities on sales and business strategy.
I'm a strategist who knows how to launch, scale and lead successful businesses herself as well as support others in how to do it well.
Imagine January 2026:
You're at one of those "new year new you" networking things. But this time it's different.
Someone asks about your business goals. You say you’re just carrying on as you are, really. Sales are consistent, pipeline's full, it's all just working.
They look confused and ask, "but how?"
You think back to September when you nearly talked yourself out of joining Momentum. When £220 a month felt like "too much" even though you were haemorrhaging money on solutions that didn't work.
Thank god you didn't listen to that voice.
Because now daily sales are just what you do.
Not because you changed who you are. Because you finally had the right support.
Your investment:
£300 + VAT monthly
Six monthly payments. Because I get cashflow. And because transformation takes time.
Want a VIP upgrade?
Just £500 + VAT monthly payment which includes the Sun, Sea & Sales Retreat in Lanzarote in October (proper strategy work, proper sunshine, amazing connections and experiences) plus two extra one-to-ones so we can really focus on YOU
Twenty spaces in Momentum Mastermind. Two VIP upgrades available. That's it. I cap the numbers so I can get to know all of your businesses.
✅ This is for you if:
- You're a coach spending more time learning than earning
- You're a consultant who knows your stuff but can't seem to sell it
- You're a service provider tired of feast or famine
- You're a creative who thinks "more sales" means changing who you are
- You buy the courses but never finish them
- You know you need accountability but hate admitting it
❌ This isn't for you if:
- You want another course to not complete
- You think six months is too long (spoiler: that's why nothing's worked)
- You're not ready to be held accountable
- You want magic beans instead of consistent action
September 1st is coming whether you join us or not.
You can arrive at September doing the same things. Buying the same courses. Having the same "I'll start Monday" conversations with yourself.
Or you can arrive at September knowing THIS IS IT. This is when everything changes. This is when you finally stop trying to do hard things alone.
By March 2026, you'll either be grateful you started in September... or wishing you had.
We start September 1st. Join by the end of August and get immediate access to Confident Selling.
The Ethos: Important - Please Read!
We talk about being amongst like minded people. But what does that mean in reality? Here's the ethos:
- We believe that huge ambition and integrity can co-exist,
- That you can make money and positive impact at the same time,
- That kindness is a strength, and,
- That consistent sales come from a foundation of service, psychology, relationships, generosity and real human connection.
- And that business and success feels better when we do it together.
If that sounds up your street, and if you’re ready to take action when it comes to business growth, I’d love you to be one of the founder members of Momentum, The Sales Mastermind.
What you'll get on demand access to, inside Confident Selling
Included in the Mastermind is access to my Confident Selling course so you can learn my proven sales frameworks and methodologies, to build a sales system that actually fits your brain, your energy, your business and your personality - and makes you money in a way that feels right.
Bonus Kickstart Module: Quick cash wins and sales on demand
Let's make some money early doors! Kickstart your success by finding your opportunities for quick wins and easy sales (yep, it's time to pick your money up off the table)
Module 1: The foundations of a successful sales strategy - simple, straightforward and strategic
Sales that feel good (finally!) this is all about YOU. Your mindset, your confidence, your strengths and how to make selling feel natural and yes, even fun!
Module 2: Building your vision and how to set and smash your sales goals to get there
From fuzzy ideas to focussed goals that fuel action building backwards from your huge inspiring vision.
Module 3: Audience building and connecting with your people
Stop guessing, start talking to real buyers and crating connection. How to show up, stand out and create impact instantly.
Module 4: Effortless lead generation
Generate a flow of consistent leads, DMs and inquiries coming your way, without burning out or selling your soul. Your lead generation plans sorted.
Module 5: Making offers and closing sales
Make the sale with confidence (no scripts or personality transplants required!)
Module 6: Excellence drives exponential growth
Turn happy clients into repeat buyers and a source of effortless referrals
Module 7: Your Sales Engine
Making consistent sales your new normal
Your Sales Toolkit
Your not-so-secret weapon: the Confident Selling toolkit
More Client Results
'Anna has opened my eyes to the inside track on sales! I wasn’t afraid of selling, but I didn’t quite know how to do it, when, how often, or how to actually structure or schedule it. I now know exactly what to do, when, and how to do it, and it’s really very easy. The best thing is, when I first followed her step by step instructions, I made ten (ten!) sales in one week, and now, despite all the other enticing offers out there to learn about sales, I’ve stuck with her method, as it makes sense, and it works.'
Anne Cheshire
