INTRODUCING
SIGNATURE SALESÂ Â
Package your expertise into a signature offer. Build the system to sell it on repeat.Â
10 weeks I Live coaching I Small group
 Signature Offer I Consistent SalesÂ
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BUILD IT.
MARKET IT.
SELL IT.
SCALE IT.
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Brilliant at what you do... but don't yet have consistency or predictability around sales?Â
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You care deeply about the work. Your clients love you. You know you're good at what you do.
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You also know there's so much more untapped potential in your business.
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You want to be the go-to expert in your space, known for what you do, attracting brilliant clients on repeat, and building the kind of income that gives you real freedom.
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Any of this sound familiar?Â
Most of us entrepreneurs are multi-passionate and multi-talented, bursting with ideas, ambitious, with so much potential.
So we chase the latest big thing. A membership. A digital course. High ticket. Micro-offers. Lifetime offers. Tech. Ads. Scaling strategies before we've even achieved consistent foundations.
We've been told these are the secrets to success.
 But without the right foundations, none of it sticks.
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Problem one.
Everyone wants to make more sales, but so many miss the first, vital step. Creating an offer that people really want to buy and positioning it in a way that your ideal client just can't resist.
If you don't have an offer that's easy to sell, nothing is going to change in your business until you fix that.
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Problem two.
Even with the offer locked in, there's a next step that too many brilliant entrepreneurs miss — which is why they never quite reach the level of consistent clients and income that's possible for them.
It's not skill or work ethic that's missing. It's the structure behind their sales.
You launch something, it sells. You launch it a second time, but you haven't really grown your audience enough and it doesn't sell as well. You launch a third time and it flops. So you decide to invent something new and go through the same demoralising cycle all over again, instead of building one brilliant signature offer that has capability to scale to a ÂŁ100k and beyond revenue stream.
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And that is so fixable. In Signature Sales you'll understand exactly what actions are right for your business, based on my Multi-Layered Sales framework, and how to take consistent action on them using Sales First and Proof and Profit methodology.
Welcome to Signature salesÂ
In 10 weeks, working closely with me, you'll create a signature offer that people are excited to say yes to, build a lead generation system that actually fits your life, and sell with the kind of confidence that comes from knowing exactly what you're doing and why it works.
I’ll work with you step-by-step to build or refine a signature offer and a sales system that actually works, and feels like you.Â
Build, market, sell, scale
I want you to build success on your terms; selling in a way that feels good, working with great clients, charging appropriately, earning great money and working in a way that suits your life.
The first-round launchÂ
- A 10-week group programme designed specifically for entrepreneurs who want to see real, measurable results and tangible outcomes.
- This is grounded in methods I’ve developed and refined over years working with one to one and mastermind clients.
- As part of this exclusive first group, you’ll benefit from intensive support, direct access to me, and a hands-on approach plus a launch price that I almost certainly won’t be offering again.
The Programme Promise
Build it. Sell it. Refine it. Scale it. Â
By the end of Signature Sales, you will have:
â—ŹÂ Â Â A signature offer ready to sell at ÂŁ1,000+
â—ŹÂ Â Â A repeatable lead generation system that worksÂ
â—ŹÂ Â Â Confidence in sales conversations
●   A sales system that supports consistent £3–5k months as your new baseline to build from
What We CoverÂ
10 weeks to learn, build, test and refine, with support throughout.Â
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S — Signature Offer | Weeks 1–3
Week 1: Own Your Expertise
This week you build your expert identity with confidence, getting clear on the value you bring, the problem you solve, who  you solve it for, and how to articulate the transformation you deliver.Â
Week 2: Design or Refine Your Signature Offer
Whether you're starting or refining, this week is about optimising your offer using psychology and marketing strategy. Build an offer that is optimised to sell, designed to become scalable.
Week 3: Sell Before You Build — The Proof and Profit Method
This is the week that changes how you think about building a business. Proof and profit at every stage.Â
E — Engage Leads | Weeks 4–5
Week 4: Create Your Lead Generation System
Build lead magnets that attract exactly the right people, create easy-yes entry point offers, and map the natural pathways that bring people towards your signature offer.
Week 5: Sales-First Lead Generation
Inbound and outbound lead generation made specific to your audience, your offer and your preferred way of working. We'll pick the simple, repeatable strategies to activate the warm opportunities already around you, and create consistency.Â
Week 6: Your Multi-Layered Sales Strategy
Balancing quick wins with long-term strategy: Understand the three layers of sales and know exactly where you are in the model and what to focus on next. This week gives you the strategy and the focus to move forward with confidence.
Week 7: Confident Sales Conversations
Sales conversations that feel like genuine human connection. Understand objections with confidence and integrity, outreach and follow up in a way that actually converts, and close with confidence. This is the week where everything clicks into place.
L — Lifetime Value | Week 8
Week 8: Build the Business That Keeps Growing
Turn consistent sales into sustainable, scalable income. Retention, referrals, recurring revenue. Upsells, order bumps, and increasing the value of every client relationship.
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How It's Delivered
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●    8 x  live coaching and hot seats with Anna
â—ŹÂ Â Â Video modules, frameworks and templates dropped every Monday
â—ŹÂ Â Â Weekly accountability check-in
â—ŹÂ Â Â Private WhatsApp community
â—ŹÂ Â Â 2 implementation weeks with WhatsApp office hours
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As part of this first group, you’ll benefit from intensive support, direct access to me, and a hands-on approach plus a launch price that I almost certainly won’t be offering again.
This is a small, close-knit group. You won't be one of 50 or one of 100. Over 10 weeks we work closely, side by side, in your business and I will get to know you and your business.
BONUSES
(*I can't help it, I just love a bonus)
 Build your business in school hours
(if that’s what you want!)Â
Most business owners don't need to work harder.
They are usually going at it flat out. But effort isn't always reflected in income.
I want you to make the money you want, without ever having to give up what matters most to you.Â
For me that looks like working school hours, minimal time on Zoom, work I love with brilliant clients, mostly at home, and taking the school holidays off to travel and enjoy plenty of beach time.
I've set a huge goal to hit ÂŁ1m+ revenue in 2 years without selling my soul or giving up my weekends.Â
That's what success means to me.Â
You get to decide what that looks like for you...Â
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Build success on your terms, by being known as the go to expert, with a scalable signature offer and a brilliant sales process.Â
The Ethos
We talk about being amongst like minded people. But what does that mean in reality?Â
- We believe huge ambition and integrity can co-exist,Â
- That you can make money and positive impact at the same time,
- That kindness is a strength,Â
- That consistent sales come from a foundation of relationships, generosity and real human connection.
- And that business and success feels better when we do it together.Â
If that sounds up your street, and if you’re ready to take action when it comes to business growth, I’d love you to be one of the cohort. Â
I joined Anna’s mastermind in 2024 after two years of confusion. I’m a copywriter and brand voice strategist who’d hit six figures in 2020 and 2021... then somehow lost my way. In 2022 and 2023 I made good money, but not six-figure good. I couldn’t work out what had changed. Same skills, same services, same me - but something was very OFF.Â
After 2024 with Anna I was back to six figures.
As of July 2025 I’ve made 12% more money than where I was this time last year, despite going through a stressful divorce, sofa surfing for the first half of the year, and moving house in a few days time. I’m working LESS and making MORE. Anna has helped me remember: I don’t need to be anyone else. I’m very introverted and can’t fake enthusiasm. But I have a sales system that works even when life is chaos. If I can grow my business by 12% while sofa surfing through a divorce and packing my entire life into cardboard boxes, imagine what you could do.”
- Georgina Nestor, Copywriter & Brand Voice Strategist
The Investment
Choose to join for either 6 or 12 months. And choose to pay in full (best value) or pay monthly (most flexible)
Signature Sales VIP
Choose Your Payment Plan
ÂŁ2000 Pay in Full or 12 x ÂŁ365 or 12 x ÂŁ200 + VAT
JOIN NOWThe Signature Sales Guarantee
I'm fully confident that if you show up and do the work inside Signature Sales, you will see a real shift in your sales. Â Â
Here's my commitment to you: if you attend the live sessions (or watch the replays), engage in the WhatsApp community, complete the weekly actions, and still feel you haven't made progress by the end of the programme — I'll invite you to repeat the next round at no extra cost.
That's not a small offer. I'm making it because I know this works when you work it.
I love supporting others to succeed, and when you join Signature Sales, I'm excited to work with you.Â
I have huge ambitions to grow, so we are doing this side by side.Â
A bit about me - I'm a sales and business growth expert with 26+ years of experience in business, sales, leadership and entrepreneurship. I'm allergic to any pushy sales tactics. (I also have a real issue with blueprints and copy and paste business plans so you'll find none of that in here!)Â Â
I'm a travel lover, an introvert that loves people and deep connection, and I'm also a Mum of two.Â
I have co-founded or founded three successful businesses since 2008, each achieving six or multi-six-figure sales within the first 12 months, one achieving multi-seven figure revenue.Â
I've sold online, offline, b2b and b2c, won clients across 15 countries and five continents and grown and led large successful teams. Â
I've also written a number one bestseller, Everything You've Been Taught About Sales is Wrong* (*Probably) and enjoyed speaking on stages, about sales and entrepreneurship.Â
I know how to launch, scale and lead successful businesses as well as support others in how to do it well. Â
 The £40k difference to my client
 Got questions before you join? Let's tackle them.
Is this relevant if I sell B2B?
Is this relevant if I sell B2C?
Is this right for me if I'm just starting out?
I already have an offer - is this still relevant?
I've tried other programmes and not seen results. Why is this different?
What if I can't make all the live sessions?
How much time do I need each week?
When does it start?
What's the difference between Signature Sales and VIP?
What's the refund policy?
Want To Have A Chat First?
Drop me an email at [email protected]Â or a DM wherever we last spoke and let's have a chat.Â
 More Client Results
'Anna has opened my eyes to the inside track on sales! I wasn’t afraid of selling, but I didn’t quite know how to do it, when, how often, or how to actually structure or schedule it. I now know exactly what to do, when, and how to do it, and it’s really very easy. The best thing is, when I first followed her step by step instructions, I made ten (ten!) sales in one week, and now, despite all the other enticing offers out there to learn about sales, I’ve stuck with her method, as it makes sense, and it works.'
Anne Cheshire
I decided to work with Anna after hearing her speak about sales mindset and integrity in sales - I thought finally someone who actually cares about ethical sales!
Every time I have worked with Anna, within 2 months I have made back my investment and in some cases i.e. the 2024 mastermind I have 10x’d my investment!
Because of this, I am happier, more confident and feel aligned with my business and clients - I also have booked so many holidays I’m actually enjoying the UK weather + I have an amazing luxury silk robe!
- Emma Rowland
Just do it. Having someone care about your business and your why and your goals isn’t anything I’ve had from a business coach before. Despite having 4 business coaches (who were significantly more expensive) prior to hiring Anna
- Emma McElhinney
I decided to join Anna’s mastermind because her values are very similar to mine, she’s relatable and successful. I've had the support, encouragement, the sounding board and space when needed. And some long-searched for clarity on how to articulate what I do! I now have more confidence to do what I want with my business, rather than what I feel I should be doing. Anna is incredible at what she does and is so generous with her time, knowledge and expertise. She is also a wonderfully kind person and is great fun.
- Claire Tebbett
