Signature Sales

Build your signature offer, attract aligned leads, and sell with more consistency.

Starts: Week commencing 20th April
Ends: Wednesday 24th June

This live programme includes 8 weeks of live coaching and 2 additional weeks for implementation, so you have space to put what you’re learning into action with support.

Inside the programme, you’ll get:

  • 8 weeks of live coaching and hot seats
  • 2 extra weeks for implementation and momentum
  • Weekly video modules, frameworks and resources
  • Weekly accountability check-ins
  • Private WhatsApp community
  • Anna’s SELL Method to help you build, market and sell your offer

Perfect for you if you want to:

  • Create or refine a signature offer
  • Charge Ā£1k+ with more confidence
  • Generate more consistent leads
  • Convert more of the leads you already have
  • Build stronger foundations for more predictable monthly revenue

Investment

Pay in full: £1,000 + VAT

Or payment options:

  • 6 monthly payments of Ā£180 + VAT
  • 12 monthly payments of Ā£99 + VAT

Want more personalised support?

Upgrade to Signature Sales VIP for everything in the standard programme, plus deeper direct support from Anna to help you implement faster and make decisions with more confidence.

VIP includes:

  • Everything inside Signature Sales
  • 4 x half-days of private WhatsApp support with Anna
  • More personalised strategy support
  • Faster implementation and decision-making
  • Extra accountability and expert eyes on your business

VIP Investment: £2,000 + VAT

Or payment options:

  • 6 monthly payments of Ā£365 + VAT
  • 12 monthly payments of Ā£200 + VAT
Explore VIP

Fast Action Bonus - First 5 to Join

In-person Sales Strategy Mastermind Day in Edinburgh. Small group, private venue, lunch included. A full day working on your business, your goals and your sales strategy, side by side with Anna and a small group of like-minded entrepreneurs. These days are genuinely special and always popular. Worth £150.

Pay In Full Bonus

Repeat the live coaching element of Signature Sales within 12 months - completely free. The programme will run at least twice more in the next year. Pay in full now and you can come back in for the live sessions next time around, at no extra cost. That's double the live coaching for the same investment.

Bonuses - For All Buyers

1 x asynchronous 1:1 hour with Anna on WhatsApp: Use it on your offer, your lead generation strategy, or your sales conversations: wherever you need the most support during the programme. Completely flexible, completely personal to you.

1 x year's free membership to Connections and Growth: Anna's online speed networking community, where you'll meet other brilliant entrepreneurs, build your network and generate warm leads. Worth £120.

The Signature Sales Toolkit: A ready-to-use bundle of templates and resources so you can hit the ground running from week one. Includes DM selling templates, personal outreach templates, a sales call structure template, a high-converting webinar template, and a lead magnet PLR bundle you can use straight away in your own business.

The £40k difference to my client

Testimonials

ā€œBeen working with Anna since 2023 I believe - it feels like ages and I love it šŸ˜

Anna has helped me increase my legal training and compliance business into 6 figures and this year I’ve just had the best years sales ever all because of this fabulous ladyā€.

ā€œSo just looking at my figures and I’ve been in business for 13 months and I have done Ā£99,210!! Just Ā£800 off Ā£100k. And so far this year I’ve done Ā£87kā€.

ā€œOn exactly Ā£25,611 in sales. Really pleased with that. Don’t know exact cash in - prob around a third of that as lots of payment plansā€.

I joined Anna’s mastermind in 2024 after two years of confusion. I’m a copywriter and brand voice strategist who’d hit six figures in 2020 and 2021... then somehow lost my way.
In 2022 and 2023 I made good money, but not six-figure good. I couldn’t work out what had changed. Same skills, same services, same me but something was very OFF.
After 2024 with Anna I was back to six figures.
As of July 2025 I’ve made 12% more money than where I was this time last year, despite going through a stressful divorce, sofa surfing for the first half of the year, and moving house in a few days time. I’m working LESS and making MORE. Anna has helped me remember: I don’t need to be anyone else. I’m very introverted and can’t fake enthusiasm. But I have a sales system that works even when life is chaos. If I can grow my business by 12% while sofa surfing through a divorce and packing my entire life into cardboard boxes, imagine what you could do.
- Georgina Nestor, Copywriter & Brand Voice Strategist

Anna has opened my eyes to the inside track on sales! I wasn’t afraid of selling, but I didn’t quite know how to do it, when, how often, or how to actually structure or schedule it. I now know exactly what to do, when, and how to do it, and it’s really very easy. The best thing is, when I first followed her step by step instructions, I made ten (ten!) sales in one week, and now, despite all the other enticing offers out there to learn about sales, I’ve stuck with her method, as it makes sense, and it works.
- Anne Cheshire

I decided to work with Anna after hearing her speak about sales mindset and integrity in sales - I thought finally someone who actually cares about ethical sales!
Every time I have worked with Anna, within 2 months I have made back my investment and in some cases i.e. the 2024 mastermind I have 10x’d my investment!
Because of this, I am happier, more confident and feel aligned with my business and clients - I also have booked so many holidays I’m actually enjoying the UK weather + I have an amazing luxury silk robe!
- Emma Rowland

Just do it. Having someone care about your business and your why and your goals isn’t anything I’ve had from a business coach before. Despite having 4 business coaches (who were significantly more expensive) prior to hiring Anna
- Emma McElhinney

I decided to join Anna’s mastermind because her values are very similar to mine, she’s relatable and successful. I've had the support, encouragement, the sounding board and space when needed. And some long-searched for clarity on how to articulate what I do! I now have more confidence to do what I want with my business, rather than what I feel I should be doing. Anna is incredible at what she does and is so generous with her time, knowledge and expertise. She is also a wonderfully kind person and is great fun. - Claire Tebbett