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The How to Make more Sales Podcast
With Anna Payne
Join Anna on the How to Make More Sales Podcast, the show for business owners who want to create more freedom, income and success on their terms.
Subscribe >Weekly Episodes
- Practical, action-led quick win episodes with clear steps to build sales momentum quickly.
- Deeper conversations exploring how you think about sales, money, success and growth.
Every episode is designed support your sales and business growth.
Let's make more money, impact and freedom, on our terms.
Series 1, Episode 8: How To Generate Better Leads
Why visibility alone is not enough, and how to create better leads and warmer sales opportunities.
In this episode I unpack why being visible isn't the same as generating leads, and why a bigger audience won't fix that on its own.
Series 1, Episode 7: How to create an easy yes offer that leads to bigger sales
If you're selling a higher-value programme, package or service, your buyers often need a smaller first step before they're ready to say yes to the main thing. Without one, you're likely leaving money on the table.
In this episode, Anna breaks down the "easy yes" offer: what it is, the two formats that work right now, real examples from her own business, and the pitfalls to avoid.
Series 1, Episode 6: Sales First™: The 30-minute sales habit that will change your business
What if you could make sales nearly every day in just 30 minutes?
In this episode, you’ll learn the Sales First method™: a 30-minute daily routine that builds sales fitness and helps you create sales almost every working day.
Series 1, Episode 5: How to talk about what you do so people listen AND want to know more
Do you ever find yourself rambling when someone asks, ‘So, what do you do?’ Putting the value of what you do into one simple, compelling sentence, optimised for sales is harder than it sounds.
In this episode, Anna shares a simple formula to help you talk about what you do in a way that feels natural, clear and outcome-focused.
Series 1, Episode 4: How to double your sales without more leads or a bigger audience, by using personal outreach (and doing it well)
Right now, personal outreach is one of the fastest ways to create revenue. If you’re not doing it (or you’re doing it inconsistently), there’s almost certainly money being left on the table. Anna shares a simple framework you can use immediately to start more conversations, create more opportunities, and unlock revenue already available in your existing network.
Series 1, Episode 3: How to Have Better Sales Calls
Twelve simple actions you can take before, during, and after your sales calls to increase conversions, save time, and keep the process feeling both professional and human (no scripts, no pressure or awkward tactics!)
Series 1, Episode 2: How to Feel More Confident & Natural When Selling
My own squiggly path when it comes to confidence, and practical mindset shifts (plus five confidence-building actions) to help put yourself out there, go after your boldest goals and sell with more ease.
Series 1, Episode 1: Make a Sale this Week
Find the quick sales wins in your business! In this episode, I’ll share five simple, relationship-led actions you can take today to start conversations, create opportunities, and make your next sale within the next seven days.
Meet Your Host
Anna Payne is a sales and business growth expert with almost three decades of experience across sales, leadership and entrepreneurship.
She has founded and co-founded three successful businesses since 2008, selling and delivering millions of pounds of consultancy and working with clients across five continents, as well as building and leading high-performing teams.
Anna is also the author of the number one bestseller Everything You’ve Been Taught About Sales is Wrong (*Probably) and a keynote speaker on sales and entrepreneurship.
A quietly spoken introvert, a travel lover and a mum of two, where real ambition and drive co-exist with freedom, flexibility and balance, and a commitment to success on her terms.
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