Are you missing out on clients on Instagram?
You keep hearing about the power of instagram, and all of these business owners getting sales directly from Instagram. Meanwhile, all you’re getting is fed-up. What are these spammy messages? Who plays the follow-unfollow game? (And WHY?!) How on earth do you do a reel or a story? Why have you got so little engagement and, is Instagram even worth your time?
You're struggling with consistency, trying to keep up, trying to be everywhere all at once, and still feel like you’re falling short. You wonder what you’re doing wrong and if it’s worth the time and energy. Let me tell you...
Yes! Yes, It is worth it!
I promise you, your dream clients are out there on Instagram right now, and they are looking for you (or someone just like you). You just haven't found each other yet.
What If Dream Clients Start Finding You Instead Of You Chasing After Them?
Get your complete guide to showing up authentically on Instagram to attract your perfect-fit clients and book out your business. Nothing spammy or cringe-makingly awkward required!
You CAN create impact and income from Instagram, even if you are new to the platform, allergic to selfie sticks and nervous about showing your face on camera!
Build your brand, be seen as the go to expert in your space, and turn your growing audience into paying customers.
And because everyone's business is different, there are two payment options;
1) Get started today for £37, then pay a further 4 x £37; OR
2) Pay in full, receive a discount AND a FREE BONUS one to on coaching session to answer your questions and support your implementation.
You decide.
Get Started From Just £37
Deborah Proctor
Thanks so much for today Anna. It was really rewarding and I felt that in a very short amount of time you have made me leap forward in terms of both my concept and aesthetic grasp of Instagram. Highly recommend.
Alex Kelly
Anna has a knack for delivering real impact efficiently, calmly and with a careful consideration of individual business needs. In a short time she inspired me with total confidence about how to move my social media presence forward.
Kath Routledge
I had an amazing 1-2-1 Instagram power hour with Anna Payne this afternoon. In just one hour I've learned so much more about Instagram to raise my profile, serve my audience and use it s a platform to sell. I'm totally blown away!
Don’t miss out on the power of Instagram for another month (or year!) It’s time to learn how to work the world’s favourite social media platform to grow your business.
If you’re here it’s because you know that what you do matters. You're so passionate about the impact that your business can make in the world. Well it would do, if you could just reach more people with your message, and stop chasing your tail worrying about sales and marketing.
You know you're not reaching nearly enough people. (In fact, you’re barely scratching the surface of the impact you want to make)
And you also also know that Instagram is a great opportunity for business owners just like you.
But the problem is…
- You’re not a visual person (or don’t think you are) and are constantly comparing your own attempts at IG photos to others (and coming up short)
- You don’t know what to say in your captions. You can write, but when it comes to 'adding value' and 'entertaining' plus 'calls to action'…you’re stumped.
- You feel like Instagram has so many features you don’t even know where to start or what to focus on first
- You’re really not confident when it comes to video and there seems to be a lot of that happening on Instagram
- You’re not sure how to build community or connection through Instagram (even if you’ve been able to do it on Facebook or another platform–it feels different!)
- You're short on time, and honestly, low on resilience and energy for yet another thing that isn't going to work.
- You're wondering why would people be interested in your life and your voice when there are so many Instagram superstars with hundreds of thousands of followers and incredible images and glamorous lives.
Sound about right?
If you think maybe you’ve already missed the Instagram boat (or should jump ship if you’ve already given it a go with no success)….I have a little secret for you:
Nobody’s Born a Social Media Superstar! (Even if it seems that way) And in fact... you don't even need to be an 'influencer' or a 'superstar' you just need to build an engaged following who love what you do, and consistently recommend you and buy from you.
Let’s be honest: Instagram might seem like a totally different ball game than Facebook or Linked In, or whatever it is you’re currently doing to market your business.
You know it’s packed with it's own features, hacks and things to learn. (Like what even are hashtags? How do I get captions on reels? How can I share a link?) and it's really visual.
But the truth is, it’s not complicated. Instagram has its’ own unique nuances– but it’s still a skill you can learn. and it's actually pretty easy to do it effectively.
Just think about it:
Instagram gives you FREE access to it's 1 BILLION unique monthly users (and counting)
81% of those users research brands on Instagram.
130 million users tap on shopping posts every month.
50% of users visit a website to buy after first seeing a product or service on Instagram.
Pretty powerful stats, right? (Source: Hootsuite, Jan 2021)
And thanks to Instagram's multiple features, (hello, reels, stories, IGTVs, guides and grid posts!) it also gives you the ability to engage your audience and build your know, like and trust factor faster than on other platform.
And guess what? When people know, like and trust you and your brand, they buy from you; They recommend you.
How do I know? Because it's exactly how I have grown my business and built a strong, supportive community.
I'm not an influencer, I'm (definitely) not an Instagram model and I don't live in a fancy interior blogger's dream home.
I'm a normal working Mum of two small children, in my 40s, living in a small town just outside of Edinburgh, sharing my business and my message.
If it works for me, it can work for you. It can work for anyone with an authentic business and a passion or what they do.
Your people are out there. And Instagram will connect you with them!
Don’t you agree that’s worth the time & effort? (I’m going to guess, if you've read this far then yes, you’re nodding your head yes!)
Well, good news:
It’s 100% Possible for YOU to Learn How to Use Instagram to Grow Your Business
YES, even if right now…
- You’re not a “selfie” person.
- You don't know a thing about writing enticing captions that get people excited about your work (and reaching out to you in your DMs).
- You're not even really sure how to talk about your business in a way that really connects with your target audience and inspires them to join you.
- You’re already on the ‘Gram and have near-daily stress over what to post (or how to respond when you do get a comment here or there).
Because whether you don’t know where to start or you’re unsure where to go next, either way, I’ve got you.
Introducing…
Impact, Income & Instagram: How to Use Instagram Authentically To Get Seen & Get Clients
In this step-by-step course, you’ll learn everything you need to know about booking paying clients from Instagram–from putting together a polished, professional feed to exploding your engagement.
You’ll learn how to:
- Create a well-branded feed that looks & feels like you and attracts clients, too
- Write captions that captivate and inspire action–without giving up your unique personality or voice
- Use Instagram’s unique features–including Stories and Reels–to create engaging content that turns browsers into buyers
- Engage on Instagram the right way–and cultivate genuine connection between you & your followers
What exactly will you learn?
Here’s a look at everything included…
Lesson 1: Create a Cohesive Feed That’s Irresistible to Ideal Clients
It’s no secret Instagram is a highly-visual platform, which means the first step is learning how to “look the part.” Lesson 1 will teach you how to brand yourself, put together a cohesive and compelling-to-look-at feed and come up with a consistent IG strategy that converts viewers to followers and then builds trust and sales.
Lesson 1 will dig into…
- The 6 areas you need to focus on to create a high-performing Instagram presence–and a feed that looks beautiful and represents your brand visually.
- The most crucial part of your Instagram strategy–this can TRULY make or break your success.
- How to quickly & easily develop a recognisable, signature look & style–so people see your posts & already know they belong to you (and only you!)
- The best apps and tools iapps for achieving the look you’re after–plus a look at the ultimate Instagram feed “DONT’s”
- Deciding what, when and how to post content–so it reaches the right audience, at the right time. and doesn't drive you crazy spending hour on it.
Lesson 2: Turn Lukewarm Indifferent Followers into Loyal Fans & Friends with Action-Inspiring Content
While a fabulous feed can capture someone’s attention, captions are what will keep it–and keep them coming back. Lesson 2 will teach you how to whip up compelling captions so you can inspire action with your content & turn eyeballs that land on your IG into actual followers and then paying clients.
Lesson 2 covers…
- The “hottest” real estate on your Instagram profile–and how to optimise it so more people see you.
- How to pack your posts with personality & your unique voice–and why that matters WAY more than anything else you'll do on Instagram.
- The one thing most business owners forget to put in their posts that makes their posts “flop” and their audience go silent (just make this one easy tweak & watch your efforts explode!)
- How to know exactly what to write in your captions so they’re super valuable for your ideal clients.
Lesson 3: Draw in Dream Clients with Personality & Value-Packed Stories and Reels
Want your followers to feel more connected to you, and quickly? Video is the way to go. Lesson 3 dives deep into Instagram’s in-app, video-based features–Stories and Reels–and covers everything from what they are to how to use them to bring in new leads & make sales every single day (even if you’re NOT a “video person”).
Lesson 3 digs into…
- What Reels and Stories actually are–and why even “camera shy” business owners can thrive using them.
- How to decide what to share to Stories and Reels –plus an insider’s look at how to create your own simple, sales-boosting strategy for these features.
- The most compelling types of content you NEED to share on Stories to get seen and get clients–and what you definitely SHOULDN’T.
- How to rock Reels –even if you've never done one before.
Lesson 4: Use Enticing Hashtags & Comments to Increase Your Reach & Explode Your Engagement
Congrats! You’re all set up on Instagram and creating killer content (even videos!). Now what? It’s time to increase your reach & engagement so people actually see the creative & inspiring stuff you’re putting out into the world. Lesson 4 will break down the most powerful Instagram engagement techniques and teach you exactly how to implement them in your own biz–including the oh-so-confusing game of hashtags. #YESPLEASE
In lesson 4, we’ll cover…
- The numbers you need to know to 10x the amount of eyeballs on your IG–including the perfect number of hashtags to include in your posts (and everywhere else!).
- Why popular hashtags are a total engagement-killer–and how to effectively craft your own unique hashtag strategy that WORKS.
- How to avoid looking spammy while using hashtags.
- Other fun and overlooked ways to use hashtags –(these techniques are GAME-CHANGERS!)
- Why comments are basically Instagram gold–plus how to leverage your own for more growth.
- What to say in your comments and how to continue the conversation in a natural way –so you cultivate genuine connections with your audience-instead of spammy bot comments!
How It's Delivered
- You'll have pre-course work to consider your ideal client, your brand, your content style, your message and how to create a compelling message that resonates.
- Starting from week of 22nd march 2021, each lesson (Weeks 1-4) will be delivered live via Zoom on a Tuesday lunchtime at 12pm. (UK time)
- The training will be around an hour long, with up to half an hour for discussion/ Q&A at the end.
- You'll have a workbook/homework each week to implement and start to see results and growth each week in your reach, your impact and your income.
- If you can't make the live, you can watch on replay at any point as the recording will be uploaded into the learning portal.
- You'll have lifetime access to a Facebook group, just for those on this course and I'll do Q&As in the group weekly during and after the course.
- You'll also have lifetime access to this course and all materials; That means any new updates, new features Instagram brings out or additional materials that get added in over time, you'll get them all.
- You can do the course in real time, or you can access it as and when you choose. You decide.
Ready to Stop Thinking About Instagram and Start Doing It?
OK, I know putting yourself out there [or pouring energy into a platform you’ve neglected for months or years] is scary.
What if it doesn’t work?
What if nobody cares what you have to say?
What if you’re just not attractive or smart or funny or 'instagrammable' enough?
What if I just can't do technology?
Well, while your fears might feel very real, here’s the thing: most things work…if you work at them [And we're talking Instagram here, not quantum physics or neurosurgery! it's designed to be user friendly and a fun user experience]
And this course will give you every single tool, technique and strategy you need to work at your Instagram.
Just imagine…
- Effortlessly (and confidently) creating on-brand images, video and captions that are irresistible to clients-to-be
- Building genuine connections and bringing in new leads everyday through your content & conversations
- Waking up to prospects in your DMs asking how they can work with you and/or snapping up your digital products–without the constant stressing and selling!
- Sharing your true message, valuable expertise and authentic expression on social media
It’s possible.
What about what's not possible?
I’ll be honest with you: This course isn’t for you if you’re looking to become Instagram-famous in a short space of time. It's not for people who want to become influencers just so they can get 'free stuff'. This also isn’t about helping you amass thousands of fake followers (or even non-ideal followers) overnight.
It's designed for passionate, authentic, purpose driven business owners.
I also don't really care much about a blue tick, or reaching 10k followers so you can get a swipe up feature!
You don't need any of that to succeed.
What it is about is helping you strategically share the expertise you already possess with more people to grow your business.
(Because Instagram has made its mark and it’s clearly not going anywhere.)
And you don’t have to watch from the sidelines.
Once you nail the basics (which aren’t so complicated when you see them in black & white, broken down), you, too can quickly & easily tap into the platform’s true (read: endless) potential.
Let me show you how to stop either avoiding it altogether, or playing around wasting your own time on Instagram–and start turning it into a lead and profit-generating machine for your beautiful, world-changing business.
With love,
Anna x
P.S. We've all been there and bought flung together courses that should have been a blog, or at best a freebie. This course is not that, and to reassure you, it is backed with a 100% guarantee.
If after implementing the steps, you feel it has not helped you, then just email me for a fast, full refund, valid for 14 days after your purchase.
Get Started
How do I know all this and why do I care so much? Because it's exactly how I have built my business and a strong, supportive community.
I'm not an influencer, I'm not an Instagram model and I don't live in a fancy interior blogger's dream home. I'm just a normal working Mum of two small children, in my 40s, living in a small Scottish town, sharing my business and my message.
I'm passionate about helping business owners to grow, to change their word and the wider world through entrepreneurship and, to realise all that is possible for them. Are you in?
