Sales First™
Let’s make more sales.
Build a business that sells more consistently, with practical sales support, accountability and people taking action alongside you.
Founding rate: £99 a month + VAT.
*Three monthly payments minimum commitment, then continues monthly until cancelled.
Sales strategy
Sales action
Sales support
“The first time I followed her instructions, I made ten sales in a single week.” Anne Cheshire
“In that month I gained just over £6k in sales, but most importantly created an ongoing income that generates around £18k over the next year.” Yvonne Somerville
You’re brilliant at what you do.
You want more of the right people to see your value and choose to work with you.
You want more leads, more clients and more consistent sales.
But between delivering for clients and running your business, it can be hard to:
- Make time to find leads, make offers and follow up.
- Know exactly where to focus when sales feel unpredictable.
- Know what to sell, how to position it or what to charge.
A clear sales plan, regular action and the right support will help you move forward with clarity and confidence.
Introducing Sales First™
Ongoing sales strategy, support and accountability for business owners who want to sell more consistently.
Build a compelling offer and a repeatable system to sell it. Find the right leads, make offers, follow up and grow your client relationships, with support to put it into practice.
Is this for you?
- You’re smart, ambitious and ready to take action when it comes to selling.
- You care deeply about your work and the results you get for your clients.
- You know you need to sell and want an approach that feels human and relationship-led.
- You’d value a clear plan, experienced guidance and support to keep going.
A sales strategy, with support to use it.
Learn, create opportunities and put your plans into practice, with experienced guidance and accountability along the way.
Here’s what’s included.
Four elements work together to make up Sales First™.
1. Create your offer. Build your sales strategy.
Work through the Signature Sales programme at your own pace:
- Create a compelling offer with clear positioning and pricing.
- Build a repeatable way to generate leads and make sales.
- Develop confident sales conversations and follow-up.
- Use the workbooks and toolkit to put your strategy into practice.
Explore the Signature Sales modules
2. Build your network. Create more opportunities.
Your Connections & Growth membership includes:
- Two online networking sessions each month.
- A monthly Growth Session.
- Opportunities to meet potential clients, referral partners and collaborators.
3. Ongoing sales support and accountability.
Bring your questions, work through decisions and keep taking action with support from me and the group.
- Two live Group Sales Q&As each month: get help with your offers, leads, sales conversations and next steps.
- Two half-day WhatsApp Office Hours each month: get focused feedback when you need another pair of eyes.
- A monthly live implementation session: work on lead generation, follow-up and the sales activity that moves your business forward.
- Monday priorities and Friday reviews: decide what you’ll do, review your progress and keep yourself accountable.
- A private WhatsApp community: share ideas, opportunities and wins with other business owners taking action.
4. Quarterly 30-day Sales Sprints.
Every quarter, we go all out and take focused sales action together for 30 days.
- Set a stretch sales goal.
- Generate leads, start conversations, make offers and follow up.
- Build momentum with the group’s energy and accountability.
The five pillars of successful sales.
You don’t need to work on every pillar every day. These five pillars help you see where your sales need attention, so you know what to work on next.
01
Build your audience
Bring more of the right people into your world.
02
Nurture and qualify leads
Build trust and find out who is a good fit.
03
Make offers
Show people how you can help and invite them to buy.
04
Convert
Follow up, answer questions and help people make a decision.
05
Grow lifetime value
Deliver well, earn repeat business and encourage referrals.
Make sales part of your day.
A simple 30-minute daily sales routine.
Look at the five pillars, choose the action that will help your business most, and give it 30 minutes of focused attention.
Start a conversation, follow up, make an offer or reconnect with a past client. Small, regular actions keep opportunities moving.
Choose how you’d like to pay.
Your founding rate is locked in for the lifetime of your continuous membership.
A few questions, answered.
I’m not sure what to sell. Can you help me with that?
How is this different from taking a sales course?
What is the minimum commitment?
What happens when I join?
Do I need to attend every session?
Is this one-to-one support?
What can I access while I’m a member?
What is the annual member bonus?
Is VAT included in the prices shown?
Have another question? Email Anna.
Hi, I’m Anna.
I’m an introvert, quite shy and allergic to pushy sales tactics. I might not be what you’d expect from a sales expert, but helping people sell is what I do.
I’ve spent over 25 years in sales, sold millions of pounds of services and consultancy, and built three businesses that each reached six or multi-six figure sales in their first year.
I’m also the author of the number one bestselling book Everything You’ve Been Taught About Sales Is Wrong (*Probably), host of the How to Make More Sales podcast and a keynote speaker.
I’ve helped hundreds of business owners grow their sales. Inside Sales First™, I bring that experience, practical advice and a human approach to your business.
Client results
Results from clients across my programmes, Sprints and ongoing support.
“In that month I gained just over £6k in sales, but most importantly created an ongoing income that generates around £18k over the next year.”
Yvonne Somerville
“My monthly turnover has gone from £4k in February to £8k in March, then £15k in April. My latest launch brought in a jaw-dropping £47k.”
Emma Rowland
“Anna has helped me increase my legal training and compliance business into 6 figures and this year I’ve just had the best sales ever all because of this fabulous lady.”
Zoe Upson
“Anna completely changed how I approach sales. I now have a clear, step-by-step process that feels easy to follow and actually works. The first time I followed her instructions, I made ten sales in a single week.”
Anne Cheshire
“I asked Anna for some quick tips to make a few extra sales. I followed her advice and made seven sales in one day, without feeling sleazy.”
Anonymous client
“I have had my BEST ever sales months since joining Anna's membership last year. […] I recently launched (and sold out) my retreat and have also launched my own membership community.”
Emma
Ready to make more sales?
Create a clear sales plan, make time to put it into practice and get support as you go.
Join Sales First™ at the founding rate of £99 a month + VAT.
Three monthly payments minimum commitment, then continues monthly until cancelled.
Or commit to the year for £990 + VAT.
