BLACK FRIDAY OFFER & PROMOTION TOOLKIT

Create your Black Friday offer and get your promotion ready.

Turn something you already sell, an existing resource or a new idea into a strategic offer that supports your business goals, without relying on deep discounts that devalue your core offers.

There is a much better way to make Black Friday profitable, easy and strategic.

  • Create an offer that supports your business goals. Use the training, offer workbook and AI prompt to build a clear, compelling offer.
  • Give your clients a compelling reason to buy. Apply growth strategy, sales psychology and my 8 Ps framework to build value without relying on deep discounts.
  • Get your promotion ready faster. Adapt the template social captions, promotional emails, and designed Canva templates to your offer and your voice.
  • Know what to do and when. Use the simple planner and leads and sales tracker to organise your promotion, follow up with interested people and record your results.

Client Wins

“I pretty much immediately made £3k Black Friday sales!”

“I have a much clearer understanding of how to structure offers that feel authentic and irresistible.”

Anna Payne Black Friday Offer and Promotion Toolkit

Inside your toolkit

Strategy training replay: practical offer examples for different stages of business, plus a pre-launch checklist to check you’re ready to sell.

Offer creation workbook and AI prompt: capture your buyer, outcome, scope, price and delivery in one clear offer.

Nine social caption examples and an AI prompt: six core posts and three optional story posts, from teasing your offer to the final reminder.

Three promotional emails and an AI prompt: announce your offer, help people decide and remind them before your deadline.

100 Canva templates: editable social post, story and reel designs, including Black Friday graphics and digital product mockups.

Promotion planner: example countdowns for four weeks, two weeks, seven days, three days and 24 hours, with space to add your own dates.

Leads and sales tracker: an editable spreadsheet to record interest, follow-up dates, sales and revenue.

Keep using the process for future flash offers and promotions whenever you want to bring in extra sales.

ÂŁ27 + VAT

Get immediate access to the complete toolkit. Work through the training and use the resources at your own pace.

Already a current Sales First™ or Momentum member? This toolkit is included for you. You don’t need to buy it again.

Wondering whether this is for you?