Would you like to sell out everything you do, every time, without compromising on your integrity or selling out on your values?

We all want more sales but we don't all love selling. In fact too many business owners will spend their time doing anything but sales!

I get it, we don't want to be seen as pushy, annoying or desperate, we don't want to put ourselves out there and look silly or get rejected and we don't want to waste our time doing things that won't work. But the problem is, without focusing on sales, you are not going to be able to grow your business. 

We all want more sales. But, we don't all love selling... 

So many business owners feel stuck when it comes to how to make sales; it feels awkward, uncomfortable, and something they'd really rather not be doing, or they think they just aren't any good at. And let's face it, there are always lots of other tasks we can keep ourselves busy with so we *feel* productive, and we just didn't have time to do that sales work! 

But the problem is, that business owners without a sales strategy that feels good stay stuck, stay small and are in an endless loop of wondering where the next client is coming from, wondering why business feels so hard, not earning anything like what they are capable of, despite how hard they are working, and slowly losing confidence that their business is ever going to succeed. 

Does any of this sound familiar? 

Ok, I have a question for you: What if it's not that you aren't good at sales, but that you have been shown all this time sales strategies that just don't align with who you are? 

Having a sales process that works for you is the key to the long-term success of your business, and, to actually enjoying what you do instead of struggling. 

And if you know you need this, I want to help you.

If you think of selling as being pushy, spammy, annoying and awkward, you're very unlikely to do it. But it really doesn't have to be that way, it should in fact be all about helping your clients, building relationships, generosity, value and delivering amazing products and services that you are passionate about.I know that no matter how awkward you might feel right now when it comes to sales, all that will change when you apply the right strategies and sell with integrity, in a way that suits your personality.

How do I know? I know because I was the shy girl who thought I'd never be any good at selling because I point blank refused to use any of the pushy, spammy and old school sales tactics that I was shown when I started off in this industry.

But by learning to sell in a way that has integrity and suits my personality I have had a 20-year+ career in sales and leadership, and have launched and scaled three successful businesses, each achieving six or multi-six figure sales within the first year.

And using the same principles I have helped hundreds more entrepreneurs to launch and scale successfully.



The Sales Membership


A community for business owners who want to make more sales online so they can grow and succeed on their terms and with integrity in everything they do

  • A place to feel supported, encouraged, and inspired every day and also to network, find clients and collaborations  
  • Get answers to your questions, and insights to help you create results, instead of trying to figure everything out alone
  • Whether you are doing really well, or you are facing challenges right now, imagine how much more you'll achieve with a supportive community in your corner and a continual focus on growing your sales?
  • Join us in a group where community over competition and integrity aren't just buzzwords, they're the way we do things.

Let me tell you EXACTLY what is included in your membership each month

  • Week 1 Monthly Goal setting & Q&A with me, where we’ll get clear on what you want to achieve and I’ll answer all your questions to help you get there, no matter how big or small
  • Weeks 2 & 3 - Live training, one from me and one from a guest expert, covering a range of sales, marketing and business topics, giving you the strategies and support to make your business hugely successful
  • Week 4 - Networking and accountability call

Plus, you’ll also have:

  • Monthly coffee morning to grow your network and talk life, business and sales  
  • A private membership community on Facebook
  • An opportunity to showcase what you do within the group and on my social media channels and to my email list. 
  •  Quarterly sales challenges to help you take action and move your business forward.

  • Access to a vault of trainings to dive into including most recently, High Performance Mindset from Charlotte Carter, How To Create A Corporate Income Stream by Carol Deveney and Creating a stand out Brand by Gillian Park.  


  • Discounts on my group or digital programmes and in-person events 
  • 10% off working with me 1:1 
  • Membership price locked in for life, even if the price increases for new members 

The value of this is priceless to a new or existing business that wants to sell online with integrity and it's going to cost you less than £1.20 per day! 

Join The Membership

And if you'd like a little more support, I have just the thing...




Momentum is a new top level of support and accountability within my membership and it is limited to 12 spots, keeping it really intimate. You'll get everything above PLUS

  • Monthly Momentum Sales implementation session with me helping you identify and follow up with your leads there and then. This is a game-changer. Whether you need to focus on bringing in more leads  or you need the support to follow up and convert those inquiries into sales, this is your time to do it, with my support and in the company of other ambitious business owners. You will make sales during these sessions and as a result of them. 
  • Quarterly 45-minute 1:1 sales strategy session with Anna to get the individual strategy and support you need
  • Private Voxer group chat for daily support and accountability 
  • One additional small group session per month where I'll share what's going on behind the scenes in my business, what I'm planning, what's working for me, what's going wrong, and how you can implement it for you
  • A guaranteed opportunity once per quarter to feature on my Instagram and in my emails, helping you reach a wider audience. 

This level of support and accountability is specifically for those business owners that are serious about hitting their big goals, and ready to take massive action to do it. 

Get the support you need to power you towards the results you want

Join the Sales Membership

Pay Monthly


Monthly - No Contract

  • Your low-cost, no-ties way to access ongoing monthly support, training, and accountability so you can smash your sales targets
  • Cancel at any time
  • Rate guaranteed for the lifetime of membership - no annual increase ever
Join The Membership

Pay Annually


Best Value

  • Best value and a long term commitment to taking the action you need around online sales
  • Less than £1 per day 
  • 10% off any 1:1 with me
  • Rate guaranteed for the lifetime of membership - no annual increase ever
Join The Membership



Most Support

  • A higher level of support and accountability for those ready to commit to big action when it comes to sales
  • A small group of no more than 12 others
  • All the benefits of the annual membership PLUS
  • Quarterly 1:1 sales strategy session with Anna
  • Private Voxer group chat for daily support and accountability 
  • Two additional small group sessions per month, one for hot seats and Q&A plus one sales implementation session  
  • Pay monthly
  • 3-month commitment so you can see the results
Join Momentum

Hi, I'm Anna

I help business owners with sales and strategies to grow and succeed on their terms. 

I'm also an introvert, don't love to be the centre of attention and I'm allergic to pushy or sleazy sales tactics.  So, I'm not your typical sales expert. But then neither are most business owners, so that is a good thing because I understand exactly the strategy, action and mindset needed.

And, I AM a sales expert: I've worked in sales for more than twenty years and in that time I have sold millions of pounds of consultancy and services. I've built and led high-performing sales teams and supported hundreds of business owners to create more sales and success on their terms. I have also built three very different businesses and each time achieved six or multi-six-figure sales within the first 12 months.

I've learned to sell in a way that is based on relationships, values, generosity and helping with  authenticity and integrity, and it feels amazing. This is exactly what I teach and support my clients to do. 

Learning to sell has allowed me so much choice, freedom, and also success and impact as I have been able to work with so many clients.

And that's what I want for everyone - The freedom to be yourself and succeed on your terms.

 I'm on a mission to help business owners fall in love with selling, so they can go out and create the impact, income, and freedom they really want. So let's do this!

  I love this membership community, and I'm excited to open it up to new members. I would love you to join us.

Anna  x 

Who Is The Sales Membership For?

  • You value integrity and want to deliver an excellent service to your clients  
  • You know you want to make more sales but you're not going to be doing cold messaging, hard selling or pushy closes or using any other less than ideal tactics 
  • You are ambitious and want strategy, support and accountability AND a supportive community as you grow
  • You know what you do matters and you really want to reach more people but you’ve hit a plateau in your sales 
  • You're spending time on social media, but don't have a clear plan so struggle to stay consistent & what you've been doing just isn't translating to sales and money in the bank
  • You might be worried that your lack of sales is a sign that you're going to fail/no-one will buy from you
  • You want to sell but just aren’t sure how to do it without feeling spammy or annoying
  • You want to be seen and to stand out and you're so ready to get rid of any fear around making more money and helping more people...
  • More than anything you want to create success with integrity and stay true to your values


 This is not for you if 

  • You don’t want to do the work
  • You don’t care about the results you get your clients
  • You want to keep doing what you have always done 
  • You are looking for a get rich quick scheme 
  • You want to take but are not prepared to give



‘We are only a few weeks in and all I can say is I wish I had found Anna at the start of my online business journey two years ago! The coaching programme is well structured, methodical and really gets you thinking - and when you think you’ve done something, somehow Anna asks a question or makes a comment and you realise you can go deeper! I’ve learnt things about myself that have enabled me to make decisions that have moved my business further forward than I’ve managed to do in the last two years! The group coaching calls are great - it feels like we have a community of women that are there supporting each other to succeed and Anna is at the front of the pack! She puts everyone at ease and already knows so much about all of our business ideas. If you have a business, or want your own business and you’re not really sure where to start, don’t waste two years like I did sign up to Anna’s coaching programme - you won’t regret it, and I wish you every success!’

Karen Thompson

‘Anna is a breath of fresh air! Her 8 week group coaching programme is already ar end of week 3 - proving to be incredibly useful on many levels.

Anna is authentic, knowledgeable and experienced in business - the programme is covering all aspects needed to launch a business - making me dig deep into what I want to do and how I’m going to do it - in the process building my confidence to get myself out there. Exactly what I needed!

I would not hesitate to recommend Anna’s programme to anyone looking to launch, refine or relaunch their business.’

Gemma Gwynne Stevenson

‘I had hit a brick wall & was lacking motivation & sense of direction. I saw Anna’s group coaching course on social media & was a bit dubious about it as there are so many out there & thought it would be too good to be true. But I’ve been pleasantly proved wrong. Anna knows her stuff & has clearly put her heart & soul into this course. She put in so much of her time to answer any questions & to give daily feedback through the Facebook group & weekly Q&A calls. This course has surpassed my expectations & given me the drive to get my ideas out of my head & into action. The course gives you direction in every aspect of your business & the workbook is a great takeaway. You will learn so much not only about your business but also about yourself. I’m so glad I found Anna’s course. It’s excellent value for money. I can’t recommend it enough & it’s only week 3 looking forward to the next few weeks.’

Natasha Fullerton

‘I am in week 3 of Anna’s 8 week business coaching program and I can’ believe how much I’ve learned already! I’ve identified my core values, who I want to serve, my what, where, and why (you’ll see what that’s about!) my ideal client, her pain points, and I’ve just about created a logo for my business. We have daily fb live sessions (you can catch up when you have time) and weekly zoom calls with Anna on hand to answer our questions. Absolutely the best value for money. You can work as hard as you chose but like most things in life the more you put in the more you’ll get out. Loving it!’

Donna Davies


‘Working with Anna has been a total game changer, everything from motivation through the pandemic to money mindset and setting business goals. Anna is so knowledgeable about all things business! Highly recommend getting in touch with her if you want to really uplevel your business.’

Susan Heaton

‘Anna has a knack for delivering real impact efficiently, calmly and with careful consideration of individual business needs. In a short time, she inspired me with total confidence about how to move my social media presence forward. I would definitely return for more business support. Thank you, Anna!’

Alex Kelly

‘Anna is an inspiring and experienced business woman who knows her stuff. She has created an amazing community of women and is the perfect choice if you need some support to grow your business.’

Helen Hassall

‘I can thoroughly recommend Anna Payne as a business coach! I have just started working with her 1:1 And in her amazing group! She is so generous and inspiring and I can honestly say, we have come up with ideas and direction that I would never have achieved alone! If you want more out of your life and business, definitely start working with Anna!.’

Crystal Roebuck

‘I’ve been feeling extremely stuck and a bit lost this week and going over your course and the emails you send have really helped kick me into gear again. So thank you! You’re smashing it!’

Lesley Henderson

‘Anna’s course has been amazing at making me dig down into the bones of my business. It will take you on a journey that will help you to really understand your business, your values and the direction you want to go in. It is jam packed with in depth content but it’s not overwhelming as you can go at your own pace and Anna is incredibly supportive throughout. Excellent value for money, definitely recommend it you want to take your business to the next level.’

Susan Heaton

‘I have looked at working with business coaches in the past and actually just came across Anna on someone else’s Instagram stories one night. I was immediately drawn to working with her, and I’m so glad. We are only on week 3 of an 8 week online course and the content she has produced for us so far is amazing. She literally has put her heart into this, and you can tell. Also the support and advice that everyone in the group contributes is fantastic. I’m all about community, and that’s one thing that Anna has managed to create.

Whether you are just starting off in business or like me, you want to change direction and need some guidance, inspiration and encouragement to dive deeper into what your business really is all about, I would definitely recommend Anna.’

Jen Douglas

Are you joining us?

Join The sales Membership