Make more sales.
Build a stronger business.
Sales strategy, training and commercial support for entrepreneurs and ambitious businesses who want better results from a human, practical approach to selling.
25+ years in sales and business growth | Former MD of a multi-seven-figure international business | Bestselling author | Sales strategist, consultant and speaker
Set the goal
Build the strategy
Create the results
Good sales changes everything
Most founders are brilliant at what they do, but too many lack a clear sales strategy so too often their efforts and capabilities simply aren’t reflected in their results or their income.
You can have an exceptional offer, brilliant ideas and ambitious plans, but your business only grows when enough of the right people know about you and choose to buy.
That’s where I come in, with a practical, human approach to sales built around communicating value, creating opportunities, building relationships and taking consistent action.
I’m here to help you build your sales and business growth strategy, step by step, so you can unlock more of your potential, build a business you’re proud of and create the impact, income and success you really want.
Because when you know how to sell well, everything changes.
How can I help you?
I’m growing my own business
You’re great at what you do.
Now you just want more of the right people to know about it, want it and buy it.
I work with entrepreneurs, consultants, coaches, creatives and service-based business owners to help you turn sales from something you dip in and out of into a repeatable part of how you grow your business.
Together, we can help you:
- create more leads and sales opportunities
- strengthen your offers, positioning and messaging
- build a simple sales strategy around your revenue goals
- improve your sales conversations and conversion
- follow up more consistently and effectively
- turn existing contacts, clients and opportunities into more revenue
- build sales habits that create results month after month
I need sales support for my organisation
You may already have great people, strong products or services and plenty of opportunity.
But perhaps sales relies too heavily on a founder, your pipeline lacks momentum, opportunities get lost, teams need more commercial confidence or you simply know there are opportunities being missed and revenue potential you are not currently capturing.
I work with SMEs and organisations to strengthen sales strategy, processes, capability and performance.
Support can include:
- sales strategy and consultancy
- fractional sales director support
- sales audits and commercial reviews
- lead generation and business development strategy
- pipeline and sales process improvement
- sales training and workshops
- client retention, referrals and revenue growth
- practical support to turn strategy into action
Sales experience that goes beyond theory
I've spent over 25 years in sales, business growth and commercial leadership.
Before starting this business in 2021, I was managing director of an international recruitment company for nine years, growing it from start up into a multi-seven-figure business with a team of 25 and clients across five continents.
I have since built and grown further businesses of my own and helped hundreds of entrepreneurs, founders and teams improve how they sell and grow.
- 25+ years of sales and commercial experience
- Multi-seven figures in sales generated under my leadership as Managing Director
- International clients spanning five continents won and served by my former international business
- Three businesses built and scaled as an entrepreneur
- Experience selling b2b, b2c and b2e
- Host of the How to Make More Sales Podcast
- No. 1 bestselling author of Everything You’ve Been Taught About Sales Is Wrong (*Probably)
- Hundreds of clients supported to create stronger sales and business growth
I teach sales from experience of what works in real businesses, with real revenue on the line.
Results that matter
My clients come to me at very different stages. Some are making their first sales. Others already run successful businesses and want to create their next level of growth.
What matters is that the strategy works and supports their ambition.
- £100k+ of revenue created in the first year of this solo practioners launch
- £8k corporate sale generated during a 5 day sales sprint
- Sold out retreat places through a focused sales strategy
- First ever sales created by new business owners who previously struggled to convert
- £40k launch in this online education business
- Thousands in additional revenue created by established businesses through better sales activity, follow-up and focus
Read More Client Results >‘Anna has an incredible ability to see the opportunity in your business, simplify what needs to happen and help you actually do it.’
GET STARTED WITH FREE RESOURCES
Put your sales strategy to the test and in under two minutes get your personalised report uncovering any tricky blind-spots and identifying your greatest opportunities for growth.
All business success comes downstream of lead generation. Get this FREE guide now and get inspired to start attracting leads and build the sales momentum you’ve been dreaming of!
80% of sales happen after 5 or more follow ups. But 48% of business owners never follow up and only 10% follow up 3x or more. Grab my free lead tracker and never lose track of a lead again.
To see the full list of all of the FREE and paid ways I can support your business growth, visit my EVERYTHING Page
Go To Everything Page
Your ability to create predictable, repeatable, scalable sales will either be your biggest indicator of success, or, your biggest road-block on the way.
Let's choose success!
Join now
Relax, there are no awkward intros or 'fun' fact ice-breakers. Just quality connections and a real community.
I know that cold pitching strangers is not the way to build your business.
Genuine connections are. So that's exactly what we help you create.
What’s included monthly?
✔ Two friendly, structured networking session online, where you'll be split into small groups several times over during the session, and given conversation prompts to help you make the most of your time together.
✔ Come to either session or both.
✔ Promote your business in our member's listings.
Client Reviews:
Anne Cheshire
"Anna completely changed how I approach sales. I wasn’t afraid of selling, but I didn’t really know how - when to do it, how often, or how to structure it. Now, I have a clear, step-by-step process that feels easy to follow and actually works. The first time I followed Anna’s instructions, I made ten sales in a single week. Ten! And since then, despite all the other methods out there, I’ve stuck with hers - because it just makes sense and delivers results."
Emma Rowland
"I decided to work with Anna after hearing her speak about sales mindset and integrity in sales.
Every time I have worked with Anna, within 2 months I have made back my investment and in some cases i.e. the 2024 mastermind I have 10x’d my investment!
Because of this, I am happier, more confident and feel aligned with my business and clients - I also have booked so many holidays!"
Emma McElhinney
"I decided to work with Anna because she was very honest about her own feelings and she was proof for me that women from Scotland could be hugely successful without all the horrible sales processes I’d been taught before.
Since working with Anna I’ve got a full offer suite, I have 3 businesses, my income has stabilised, I’m more confident in my offerings and in how I show up. I no longer do 12 hour days & I actually love my business again, that is priceless."
To read more client reviews and results - click the button below.
Read More Reviews
I promise you, when you know how to do sales properly, in a way that suits your values, your approach and your energy, it doesn't have to feel awkward.
In fact, when you do it right, it doesn't feel like selling, it's just great customer service and helping people!
And when you master that, it is transformational.
This is why I LOVE using my signature sales frameworks to help my clients create their own sales process that works and completely transform their business.
See how I can help you make more sales - click below to see your options.
Get StartedResults that matter
My clients come to me at very different stages.
Some are making their first sales.
Others already run successful businesses and want to create their next level of growth.
What matters is that the strategy works and supports their ambition.
- £100k+ of revenue created in the first year of this solo practioners launch
- £8k corporate sale generated during a 5 day sales sprint
- Sold out retreat places through a focused sales strategy
- First ever sales created by new business owners who previously struggled to convert
- £40k launch in this online education business
- Thousands in additional revenue created by established businesses through better sales activity, follow-up and focus
‘Anna has an incredible ability to see the opportunity in your business, simplify what needs to happen and help you actually do it.’
[Read more client results]
So many people really struggle when it comes to selling. There's a misconception that you need to be a certain type of person, extroverted and full of confidence to be good at sales, or that selling means using manipulative or pushy tactics.
But I know that neither of these things is true (I'm living proof!) and that EVERYONE can sell when they learn how to do it in a way that is right for them.
I can help you launch, build and scale a business you love, backing up your big goals with brilliant sales strategies.
I've helped hundreds of clients with their sales. I've also done it myself, three times over, creating six or multi-six figure sales within the first year of my three very different businesses, and I know exactly what it takes to sell with ease, and succeed on your terms.
If you don't know how to sell, then it's always going to be a struggle to make your business work...
But so much sales training is outdated, ineffective, lacking in integrity, and yes, pushy and annoying!
And so many sales experts are naturally extroverted, high-energy, chatty and enjoy being centre of attention (natural sales people) so they teach what has worked for them, but the reality is that most of us are not naturally like that, we're quieter, more introverted and their approach doesn't work for us either.
No wonder so many good business owners feel unsure when it comes to how best to sell their services.
